Digital Marketing Strategist

Company Overview
We are Be Marketing and Communication, a rapidly growing company that's shaping the future of digital marketing. Our mission is to empower anyone to curate, grow and monetize their online presence. We created the link in bio category and are trusted by some of the world's biggest brands and celebrities.

About the Role
We are seeking a highly skilled Paid Search Specialist to join our team. As a Paid Search Specialist, you will play a critical role in driving customer acquisition, improving brand visibility, and maximising return on ad spend (ROAS). With a mix of technical expertise and data-driven insights, you will manage complex campaigns, identify growth opportunities, and refine strategies to deliver outstanding results.

Responsibilities
• Develop and execute global paid search strategies, managing campaigns across Google Ads, Microsoft Advertising, and other search platforms.
• Conduct detailed keyword research and audience segmentation to identify high-performing opportunities.
• Create compelling ad copy and optimise landing pages to improve conversion rates.
• Manage budgets, bid strategies, and targeting settings to maximise campaign performance.
• Monitor, analyse, and report on key performance metrics such as CPA, CTR, and ROAS, making data-driven decisions to refine campaigns.
• Test and iterate ad creative, landing pages, and bidding strategies to continuously improve results.
• Collaborate with cross-functional teams, including design, analytics, and SEO, to align search efforts with broader marketing goals.
• Stay ahead of industry trends, tools, and best practices in paid search advertising, bringing innovative ideas to the table.

Requirements
• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in paid search, with a proven track record of driving measurable results.
• Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4.
• Strong analytical skills with experience using tools like Looker Studio for performance reporting.
• Familiarity with A/B testing and optimisation techniques for ads and landing pages.
• Ability to manage multiple projects and prioritise effectively in a fast-paced environment.
• Excellent communication skills, capable of presenting insights and recommendations to stakeholders.
• Passion for digital marketing and staying updated on industry trends and technologies.

Benefits
We offer a competitive compensation package, flexible work arrangements, and a commitment to work-life balance. Our benefits include an annual wellbeing allowance, 100% coverage of medical, dental, vision, disability, and life insurance, and a generous time off policy.