Digital Marketing Strategist
- Category: Digital Marketing Expert Jobs
- Location: Miami, Florida
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 16K to 35K
- Published on: 2025/09/24
MY OUTFIT ONLINE is seeking a highly skilled Digital Marketing Strategist to lead and execute our social media strategy with precision and creativity.
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Develop and implement a strategic social media plan, ensuring all content aligns with brand messaging and deeply connects with our audience.
Post consistently across all platforms, including weekdays and weekends.
Collaborate closely with the Head of Marketing to refine content calendar & direction.
Responsibilities:
Social Media Management:
Implement a strategic social media plan developed with the Head of Marketing.
Post high-quality, visually and narratively cohesive content that reinforces the brand's voice and identity.
Monitor and adjust strategies based on performance insights.
Team Collaboration:
Lead, manage, and execute with a team of graphic designers, content creators, and social media specialists.
Maintain organized workflows to support the timely execution of marketing initiatives.
Data-Driven Decisions:
Track key performance metrics, including engagement rates, reach, views, and audience growth, to inform strategic decisions.
Analyze social media trends and insights to continuously refine content for optimal performance.
Requirements:
Bachelor's Degree: in Marketing, Communications, or a related field.
Experience: 5 years of experience in social media management and content creation within fashion, beauty, or female-focused brands.
Skills: Highly organized, solution-oriented, and a clear communicator with strong leadership skills.
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