Digital Marketing Strategist

CloudFronts - Microsoft Solutions Partner

About Us:
As a 100% Dynamics 365 focused Microsoft Solutions Partner, CloudFronts helps teams and organizations worldwide solve complex business challenges with Microsoft Cloud. Our head office and robust delivery center are based out of Mumbai, India, alongside branch offices in Singapore & U.S.

We were established in 2012 by a former Microsoft CRM Solution Architect Anil Shah, aiming to help other businesses scale up their productivity and reduce costs concurrently with Microsoft Dynamics. Since inception, our team has successfully served over 500+ small and medium-sized clients across the globe, including North America, Europe, Australia, Maldives & India, with diverse experiences in sectors ranging from professional services, finances, pharmaceuticals, manufacturing, F&B, retail, logistics, energy, automotive, and non-profits.

Our customer success stories and testimonials speak for us.

About the Role:
Job Title: Senior Marketing Manager
Description:
Design and oversee all aspects of the organization's marketing department, including our marketing database, email, and campaigns. Analyze and report inbound campaign metrics every week with actionable insights. Set up, arrange, and manage international events for the BD Team. Well-versed in Google Analytics and Insights – trace the path of the inbound lead and collect relevant data for future courses. Maintain regular checks on the company's website. Prepare accurate reports on our marketing campaign's overall performance. Coordinate with external digital agencies to improve landing pages, and the website, and enhance marketing results. Work closely with the technical team to produce blogs, webinars, customer stories, and product landing pages. Coordinate with Microsoft influencers for customer stories on their website and maintain relations with customers for testimonials and post-go-live results. Well-versed in MailChimp or any other similar tools for Email Marketing, Lead Generation, Event Marketing, and Webinars. Monitor industry trends and competition to provide strategic insights to the leadership team. Monitor competitors' latest publications, website, and any updates. Creating various kinds of collaterals like landing pages, webinars, case study development, and whitepapers. Tracking and analyzing metrics for collateral success. Maintain monthly press releases narrating important customer announcements, successful deployments, and win wires. Stay updated on digital marketing trends and new marketing platforms. Plan and manage our social media platforms mainly LinkedIn. Maintain brand visibility and brand image of CloudFronts on LinkedIn through regular customer-centric updates. Keep an eye on relevant events in Microsoft events and determine the business case for participation as a sponsor or speaking opportunities. Work with your team to brainstorm new and innovative growth strategies.