Digital Marketing Strategist

Position: Senior Executive- Digital Marketing

Location: Nehrunagar, Ahmedabad

Experience: 2 – 4 Years

Qualification: Any Graduate/ Master’s in Marketing/ Digital Marketing Course

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, Lead Generation

Website traffic organically, social media engagement

• As a Digital Marketing Executive, you will be working on: LinkedIn, Facebook, Instagram, WordPress, Google Analytics, Email Marketing, YouTube marketing

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Ad words campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement