Digital Marketing Strategist |amp| Performance Specialist

Job highlights
Identified by Google from the original job post
Qualifications
2-3 years of paid search experience, focusing on results-oriented programs that integrate brand marketing and performance marketing
Retail/eCommerce experience with a proven track record of driving results through Shopping campaigns (PLAs, LIAs)
Advanced knowledge of one or more SEM tools, along with in-platform experience with Google & Microsoft Ads, SA360, and Adobe
Proficient in using data and metrics to measure impact, identify improvements, and optimize search performance
Understanding of automation, search audiences, privacy regulations, and experience optimizing towards CPA or ROAS goals
Collaboration with SEO and Product teams to maximize outcomes from Total Search strategies
Comfortable with data and technology that facilitates audience targeting, triggering, and measurement
Strong project management, problem-solving, and communication skills, with the ability to work across multiple initiatives
Responsibilities
This role offers the potential to transition to a permanent position in 2025 for the right candidate, contingent upon the availability of a full-time equivalent spot
The ultimate goal is to establish a hybrid work model, with three days in the office and the remainder remote
You will be responsible for supporting various initiatives aimed at acquiring new customers and enhancing engagement and retention of current customers
This position plays a critical role in ensuring that marketing strategies are executed according to plan, on time, and within budget
Job description
Position Summary

This role offers the potential to transition to a permanent position in 2025 for the right candidate, contingent upon the availability of a full-time equivalent spot. The ultimate goal is to establish a hybrid work model, with three days in the office and the remainder remote.

You will be responsible for supporting various initiatives aimed at acquiring new customers and enhancing engagement and retention of current customers. This position plays a critical role in ensuring that marketing strategies are executed according to plan, on time, and within budget.

Experience
• 2-3 years of paid search experience, focusing on results-oriented programs that integrate brand marketing and performance marketing.
• Retail/eCommerce experience with a proven track record of driving results through Shopping campaigns (PLAs, LIAs).
• Advanced knowledge of one or more SEM tools, along with in-platform experience with Google & Microsoft Ads, SA360, and Adobe.
• Proficient in using data and metrics to measure impact, identify improvements, and optimize search performance.
• Understanding of automation, search audiences, privacy regulations, and experience optimizing towards CPA or ROAS goals.
• Collaboration with SEO and Product teams to maximize outcomes from Total Search strategies.
• Comfortable with data and technology that facilitates audience targeting, triggering, and measurement.
• Strong project management, problem-solving, and communication skills, with the ability to work across multiple initiatives.

Education
• Bachelor’s Degree is preferred (a business degree is ideal, but other related fields will be considered).

Employment Type: Contractor