Digital Marketing Videographer

Position Summary

The digital marketing generalist II – Video is a well-rounded digital marketer with demonstrated expertise in conceptualizing, filming and editing social media videos and visuals. This role will collaborate with internal and external stakeholders to maximize Baptist Health Inc.’s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. The digital marketing generalist II partners with Service Line Marketing, Sports Partnership, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.

REMOTE/HYBRID POSITION

Must live in the Birmingham, AL area
Must have the capability to commute to all 5 Baptist Health Hospital locations and various physician clinics

Responsibilities

Essential Functions

Creates video and image content to ensure a robust and responsive social media

presence.

Provides guidance and education to subject matter experts prior to and during onsite filming.
Identifies opportunities for repackaging static images and blog posts into videos or

other moving digital content.

Advises vendors and team members on best practices for social media video content

creation and editing.

Stays current on video trends and provides social team with guidance on

opportunities to elevate video content to increase KPIs.

Oversees posting of social media YouTube videos and related SEO (physician video

bios).

Supports organic social media and digital content strategies by staying up to date with

current technologies and trends in content creation, social media platforms and

reporting tools.

Responds quickly, capably and appropriately in high-pressure situations.
Adjusts seamlessly to evolving social media and digital content strategies to maintain

alignment with business goals.

Monitors follower engagement and works with appropriate parties to respond.
Brainstorms creative growth strategies through digital marketing.
Works with Strategic Communications team to build holistic communication plans and

content ecosystems.

Maintains reasonably regular, punctual attendance consistent with Baptist Health Inc.

policies, the ADA, FMLA and other federal, state and local standards.

Maintains compliance with all Baptist Health Inc. policies and procedures.

Other Related Functions

Has excellent copywriting, critical thinking, analytical and communication skills.
Collaborates with various teams to ensure messaging consistency.
Extends knowledge to colleagues for education, inspiration and strategic