Digital Media Manager

Digital Media Manager

Full-Time | On-Site | Kota, Rajasthan

About eQOURSE: At eQOURSE, we are pioneering digital education and training solutions. As we continue to expand our footprint in the EdTech sector, we are looking for a seasoned Digital Media Manager to take the lead in our digital media and marketing initiatives. We want someone who is not only proficient in the day-to-day management of digital platforms but also has a strong strategic mindset to drive impactful, data-backed campaigns that resonate with our audience and propel brand growth.

Position Overview: The Digital Media Manager will play a key role in shaping and executing eQOURSE’s digital strategy across multiple channels. You’ll lead the planning and optimization of digital marketing efforts, focusing on maximizing our online presence, enhancing engagement, and delivering measurable business results. This is a highly dynamic and collaborative role where you’ll work cross-functionally with teams in content, design, development, and analytics to ensure digital strategies align with broader business objectives.

Key Responsibilities:

1. Strategic Leadership & Execution:
• Develop, execute, and continuously optimize a comprehensive digital media strategy that aligns with business goals and drives both short-term and long-term growth.
• Manage and enhance the company’s digital footprint across various platforms, including LinkedIn, Twitter, YouTube, Instagram, Facebook, and emerging channels.
• Plan and identify strategies for leveraging different social media channels, including Twitter and YouTube, to boost brand presence and engagement.
• Guide the team in implementing strategies such as ads, post boosting, and campaigns tailored to the unique demands of each platform.
• Stay on top of digital marketing trends, tools, and techniques to continuously refine and evolve the digital strategy, ensuring the company stays ahead of industry shifts.

2. Social Media Strategy & Growth:
• Lead the development and execution of social media strategies to grow community engagement, awareness, and drive traffic to key digital assets.
• Provide clear guidance to the content team regarding the type of content that works best for each platform, including Twitter, LinkedIn, and others.
• Analyze and interpret social media metrics to adjust strategy, identify opportunities, and enhance overall campaign performance.
• Identify trends on various social media channels to ensure the content aligns with audience expectations and competitor landscape.
• Monitor and recommend strategies for leveraging social media channels effectively to drive brand growth and engagement.

3. Website & Digital Presence Optimization:
• Oversee all website analytics, ensuring regular optimization for performance, user experience, and conversions.
• Work closely with the web development team to refine and maintain an optimized website that aligns with the digital marketing strategy.
• Use tools like Google Analytics, SEMrush, and other analytics platforms to track, analyze, and report on user behavior, campaign performance, and website effectiveness.
• Lead conversion rate optimization (CRO) efforts across landing pages and the website, refining digital touchpoints to enhance customer journeys.

4. Data-Driven Insights & Performance Analysis:
• Lead data collection and analysis efforts to assess the performance of campaigns and identify areas for improvement.
• Build and present comprehensive reports on key performance indicators (KPIs), campaign performance, and ROI to key stakeholders, including senior leadership.
• Provide actionable insights and recommendations for optimization, highlighting opportunities for improvement in campaigns and digital strategies.

5. Paid Media Campaigns & Budget Management:
• Plan, execute, and manage paid media campaigns (PPC, display, social ads) across platforms like Google Ads, Facebook Ads, and LinkedIn.
• Allocate and manage budgets for paid campaigns, ensuring that resources are optimized for maximum return on investment.
• Work with analytics teams to monitor ad performance and tweak targeting, bidding strategies, and creative assets.

6. Cross-functional Collaboration & Team Leadership:
• Collaborate with content writers, designers, developers, and product teams to ensure seamless campaign execution.
• Guide the content team in planning content that aligns with platform-specific trends, SEO performance, and audience insights.
• Foster a creative and high-performance team culture that encourages innovation and continuous improvement in digital media efforts.
• Collaborate closely with marketing, PR, and sales teams to ensure digital initiatives complement and amplify broader company campaigns.

7. Brand Management & Innovation:
• Continuously monitor and assess the company’s digital brand image and work to elevate it through impactful campaigns, storytelling, and innovative content formats.
• Stay at the cutting edge of digital innovation, bringing fresh ideas for integrating new technologies (such as AI, AR/VR, or interactive content) into the brand's digital footprint.
• Manage crisis communications and reputation management across digital platforms as necessary.

Qualifications & Skills:

Experience: 5-6 years of proven experience in digital media management, social media strategy, and website optimization, with a strong track record of success in driving brand visibility, engagement, and conversions.

Skills:
• Expertise in digital marketing, audience segmentation, and performance analysis.
• Strong knowledge of social media management tools (e.g., Hootsuite, Sprout Social), Google Analytics, SEM tools (e.g., SEMrush, Ahrefs), and website optimization techniques.
• Hands-on experience with paid media campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficient in digital analytics and reporting, with a keen eye for trends and performance metrics.
• Knowledge of emerging technologies and trends in digital media, including AI, voice search, and interactive media.
• Strong analytical skills to monitor content performance and provide strategic recommendations to optimize results.

Education: Bachelor's degree in Marketing, Digital Media, Communications, or a related field. A Master’s degree or certifications in digital marketing are a plus.

Preferred Experience: Experience in the EdTech industry or related sectors is highly preferred.

Salary Package: 5 - 6 LPA

Why eQOURSE?
• Be a part of a dynamic, fast-growing company in the exciting EdTech space.
• Collaborate with talented, creative individuals across various departments to build innovative digital experiences.
• Enjoy a culture of growth, learning, and development, with opportunities to make a tangible impact on the company's success.
• Competitive salary, benefits, and opportunities for career advancement.