Digital Media Specialist
- Category: Digital Marketing Expert Jobs
- Location: Gurugram, Haryana
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 20K to 31K
- Published on: 2025/09/21
Rasta is a decade young design and communication consultancy. We are a strategy focused creative studio doing impactful work driven by our culture first approach in order to provide creative solutions. In short, we help brands to create their stories by providing them brand strategy and communication solutions.
Job Description: Digital Marketing Specialist, Gurgaon:
The ideal candidate will be responsible for planning & executing digital media campaigns. After campaigns have been launched, you will extract and analyse data across multiple channels.
KEY RESPONSIBILITIES
• Manoeuver digital marketing campaigns through all areas of the campaign life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Execute website optimisation for strong SEO
• Provide analytical reporting of campaigns to all stakeholders
• Work on Social Listening tools to extract competitive insights and analyse brand mentions
• Manage the online reputation of a brand
KEY REQUIREMENTS
• Bachelor's degree or equivalent
• 2+ years of work experience in digital marketing
• Fluency in Facebook Ads Manager, Google Ads, Marketplace Ads.
• Expert level SEO and SEM
• Strong written, verbal and collaboration skills.
• Comfortable with A/B testing methods.
• Effectively identifying and utilising social listening tools for brand sentiment analysis.
• Analysis on the relevant KPI’s using Google Analytics (Property 4
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