Digital sales

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOl, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day.
Join us and take us to the next level!
About the Business Unit (across Colombia)
Colombia is a contextual Al-driven AdTech platform that revolutionizes digital advertising with cutting-edge technology. By utilizing advanced machine learning and Al, Colombia delivers highly targeted and personalized ad experiences, ensuring optimal engagement and performance. Our platform seamlessly integrates with publishers and advertisers, offering robust solutions for display, video, and native advertising. With over 650 million unique users monthly, Colombia leverages data-driven insights to provide unmatched reach and engagement. As part of India's largest premium content network, we ensure high-quality user interaction and engagement. With over 15 billion recommendations per month & 650 Mn + unique users, we guarantee massive audience reach. Utilizing Al & ML models for lookalike audience creation, bid prediction, and contextual targeting, Colombia enhances campaign effectiveness and user engagement. Our Al-powered user segmentation and article annotation streamline processes, delivering more accurate and relevant user experiences.
Experience the future of advertising with Colombia...
About the Role
Seeking an experienced Ad Sales Executive to join our team.
We specialise in delivering innovative advertising solutions
focusing on CPC campaigns, and generating CPC demand.
The ideal candidate will have experience in the AdTech industry, and will be responsible for driving sales initiatives, from both India as well as the international market..
Work Responsibilities
• Develop and execute sales strategies to drive CPC campaigns and generate CPC demand for Colombia.
• Identify and pursue new business opportunities in the India & international market to expand our client base.
• Build and maintain strong relationships with clients and advertising agencies to drive revenue growth.
• Collaborate with the product and marketing teams to develop tailored solutions for clients.
• Stay updated on industry trends, competitor activities, and market developments to inform sales strategies.
• Achieve and exceed sales targets consistently. • Provide timely and accurate sales forecasts and reports to management.
Skills, Experience & Expertise:
• Digital Advertising Knowledge: Strong understanding of
CPC (Cost-Per-Click) models, ad placement, and performance metrics to effectively sell ad space and solutions to clients.
• Sales and Negotiation Skills: Ability to pitch advertising solutions, negotiate deals, and close sales while maintaining client relationships and ensuring customer satisfaction.
• Data Analysis Proficiency: Skill in analyzing campaign performance data and using insights to recommend optimization strategies to clients and boost ad effectiveness. Eligibility:
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven track record of success in selling CPC campaigns or generating CPC demand in the AdTech industry.
• Experience working with advertising networks or platforms like Tyroo, Taboola, Momentus, or HTTPool is preferred.
• Strong understanding of digital advertising technologies, trends, and metrics.
• Willingness to travel as needed
• Excellent communication, negotiation, and presentation
focusing on CPC campaigns, and generating CPC demand.
The ideal candidate will have experience in the AdTech industry, and will be responsible for driving sales initiatives, from both India as well as the international market..
Work Responsibilities
• Develop and execute sales strategies to drive CPC campaigns and generate CPC demand for Colombia.
• Identify and pursue new business opportunities in the India & international market to expand our client base.
• Build and maintain strong relationships with clients and advertising agencies to drive revenue growth.
• Collaborate with the product and marketing teams to develop tailored solutions for clients.
• Stay updated on industry trends, competitor activities, and market developments to inform sales strategies.
• Achieve and exceed sales targets consistently. • Provide timely and accurate sales forecasts and reports to management.
Skills, Experience & Expertise:
• Digital Advertising Knowledge: Strong understanding of
CPC (Cost-Per-Click) models, ad placement, and performance metrics to effectively sell ad space and solutions to clients.
• Sales and Negotiation Skills: Ability to pitch advertising solutions, negotiate deals, and close sales while maintaining client relationships and ensuring customer satisfaction.
• Data Analysis Proficiency: Skill in analyzing campaign performance data and using insights to recommend optimization strategies to clients and boost ad effectiveness. Eligibility:
• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven track record of success in selling CPC campaigns or generating CPC demand in the AdTech industry.
• Experience working with advertising networks or platforms like Tyroo, Taboola, Momentus, or HTTPool is preferred.
• Strong understanding of digital advertising technologies, trends, and metrics.
• Willingness to travel as needed
• Excellent communication, negotiation, and presentation