Director, Agency Segment Marketing

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

Agencies are a larger customer segment for WP Engine. Agencies interact with WP Engine both as resellers and referrers. Acquiring and engaging agencies is an important focus for WP Engine growth.

As the Director, Agency Segment Marketing, you will play a critical role in aligning marketing efforts for the Agency segment directly with revenue outcomes. This leader will lead a team of 2 and report to the Sr. Director of Segment Marketing. They are responsible for overseeing the development and execution of agency segment go-to-market strategies, integrated marketing campaigns, and cross-functional collaboration with sales and other departments to ensure marketing efforts contribute to pipeline growth, sales and ecommerce success. This role requires someone who understands the nuances of partner marketing, balancing data-driven insights with the art of deeply connecting with customers through storytelling, and who can collaborate cross-functionally to achieve measurable business outcomes.

What You’ll Do

Support the growth of the Agency segment (and subsegments, such as strategic agency partners, and agencies who resell and refer) by developing and executing structured, impactful marketing campaigns that drive leads and revenue, and ultimately, market share
Focus on developing the marketing strategy, execution, and revenue ownership for the entire Agency segment and Agency Partner Program.
Develop a deep understanding of the Agency segment including their needs, pain points, sub-segments, and unique buyer journey, from problem education through solution selection
Partner with Product Marketing to understand the products, features, and functionality and then translate those product messages into storylines and tailored messaging for the Agency segment
Brief the larger marketing organization (brand, content, channel, ops) on the campaigns required to support your segment and then manage the development and execution of those campaigns from start to finish
Use data to optimize marketing campaigns and measure ROI

Requirements

5+ years of experience with a focus on partner marketing and demand generation in high-growth SMB2B environments. Preference for experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle.
Experience focusing on and driving revenue from partners
Experience in complex organizations that span both an online/PLG motion and a multi-stakeholder, strategic sale process, with multiple segments and a broad product portfolio
Excellent communication and collaboration skills, with the ability to influence cross-functional teams
Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies. Demonstrated ability to use data and analytics to measure marketing effectiveness and make data-driven decisions.
Demonstrated ability to juggle multiple priorities and shift based on business needs

The Perks & Benefits

Company Stock Options (Every employee is an owner in the company)
Great Health Benefits (Medical, Dental, Vision, Life Insurance)
Fertility Benefits (IVF/Fertility drug coverage)
HSA Company contribution $750 for employee / $1500 for family
401(k) with a 4% match
Disability Insurance
Paid Family and Caregiver’s Leave
Employee Assistance Program
Generous Vacation Time (Who doesn’t like time off)
One-time $500 payment to set up your home office
4 Company Wellness Days a year
1 floating holiday
$100 monthly wellness allowance to spend on what you want
Free subscription to Calm
Pet Insurance
On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal