Director | Demand Generation

Strategy; create and execute multi-channel demand generation strategies that are aligned to personas / audiences and our sales objectives to support pipeline and revenue goals Campaign Management; help construct and bring to life marketing programmes, and successfully create and roll-out of highly-targeted and broad demand generation programmes that engage and advance interest across the prospect and customer lifecycle. Messaging; be able to understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel, and help speed up sales velocity. Own objectives across the marketing funnel - Inquiry to SQL - track and optimise performance at each stage in the funnel, and create a predictable demand generation engine. And continually optimise online and offline programmes to ensure CAC is in line with ROI goals. Stakeholder Management; collaborate with a variety of stakeholders - C-level, sales, marketing, product and product marketing. Continuous Improvement; always be strengthening best practices while evaluating the latest B2B marketing strategies, marketing technologies, experimenting and optimising different tactics, and consistently meet or exceed sales pipeline and reveue goals. Analysis; analyse marketing programme outcomes in detail, drawing insights and presenting results clearly to inform decision making. Lead Management; understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs and have knowledge of marketing automation platforms and CRM systems Management; lead, nurture and develop and team of marketing programme managers and SDRs. Budget; be responsible for the budget and report on ROI Desired Candidate 10 years experience in a demand generation role, preferably in the B2B enterprise software space or HR/Software services industry with longer sales cycles Experience in selling into and working with CXOs and VP-level stakeholders Excellent understanding of how to analyse and optimise conversion rates across the sales and marketing funnel. Extensive skills in marketing technology and automation systems including Outreach, Zoominfo, Hubspot, Google Analytics, Google Tag Manager or similar Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes. Direct experience managing SDRs or proven success in working closely with SDRs teams. Data acquisition and management knowledge to support lead nurturing and outbound programs. Highly quantitative with a very strong understanding of data.? A desire to work both at a strategic level and tactically on projects and campaigns. Excellent decision-making skills in regards to allocating marketing spend. Self-motivated and results driven. Degree educated