Director, Marketing Strategy And Execution

ICBA MARKETING - DIRECTOR, MARKETING STRATEGY & EXECUTION


Washington, DC, USA



Job Description

Posted Wednesday, February 1+, 2025 at 5:00 AM

The Independent Community Bankers of America is the nation’s voice for community banks. Join our team to be part of our mission to create and promote an environment where community banks flourish. Our organization values innovation, diversity, entrepreneurial spirits, and people who are passionate about serving our nation’s community banks. We are consistently ranked a top advocacy organization in Washington, DC, and offer our team competitive benefits, compensation, and work-life balance.

Summary

The Director, Marketing Strategy and Execution for ICBA Innovation conceptualizes, builds and delivers bold, thoughtful and measurement-driven integrated marketing campaigns on time and on budget for designated ICBA departments and services under ICBA Innovation’s pillar. This is a hands-on, strategic position that uses creative development and project management skills to deliver successful campaigns that align with meeting business goals.

The Director Marketing Strategy and Execution actively leads marketing campaigns for designated departments and crafts marketing messaging in collaboration with the marketing and communications team to deliver on behalf of clients and business interests within ICBA. This position develops individual campaigns, while aligning with and advancing enterprise marketing strategy for the organization.

Responsibilities

Creative Strategy: Proactively develops strategic approaches and new ideas to meet the goals of the designated departments. Guides brainstorming sessions within one department or between multiple departments to generate creative ideas and strategies for implementation.
Performance-driven planning: Utilizing research and data collection, build campaigns informed by first and third-party insights—and strategies built for measurement, learning, client check-ins and continuous improvement within and beyond campaign timetable.
Develops Marketing Plans: Writes creative briefs and marketing plans for individual projects. Implements these plans to meet project objectives and annual goals.
Project Strategy: For larger initiatives, provides marketing strategy insight and guidance as the project is in development. A project may then contain multiple campaigns to be launched over months or years.
Strategic direction: Proactively develops and communicates strategic approaches and new ideas to meet the goals of Innovation at ICBA.
Protect and Manage ICBA Innovation Brand: Working with Innovation colleagues, helps build and maintain ICBA Innovation’s brand reputation. Develops messaging for key stakeholders including state associations, policymakers, industry experts and members of the media.
Marketing Liaison: Interfaces with designated departments to define objectives and identify marketing opportunities. Represents marketing in regular client operations and planning meetings, identifying opportunities to deploy marketing strategies.
Marketing Collaboration: Works with the VP Marketing/Creative Director and members of the marketing and communications team to execute marketing plans and initiatives. Coordinates with appropriate parties to complete projects (internal department representatives, printers, freelancers and other marketing and communication staff).
Presentation: Comfortable preparing and presenting marketing strategy and guidance to executive level leadership and external audiences.
Creativity

Story Telling: Crafts and presents innovative ideas in simple and engaging ways.
Crafts Marketing Deliverables: Develops and delivers effective marketing outputs that adhere to ICBA brand standards in collaboration with designers and other team members. Writes and/or edits messaging/copy for marketing materials as needed.
Project Management

Prioritization: Comfortable prioritizing goals and flagging concerns and foreseeing challenges and opportunities within campaigns.
Project Management: Gathers project requirements for large projects and campaigns, develops marketing plans, creates or delegates content development, and sees the project through to delivery. Manages project timelines and expectations.
Accountability: End-to-end accountability for designated marketing campaigns through communication, project plans, creative briefs and reporting.
Reporting: Develops campaign reports to guide future program and event goals and strategy. Informs leadership of key opportunities tied to member insights and behavior.
Analytics: Utilizes marketing measurement tools to provide reliable campaign analytics, dashboards for clients – and provides analysis and consequent decisions to advance marketing efforts.
Market Research: Manages the creation of surveys and forms to provide continuous feedback loop on the needs of members and the future of the industry.
Other duties as assigned.
Qualifications

Minimum of a bachelor’s degree, preferably in Marketing or Business Administration.