Director of Digital Marketing

Job highlights
Identified by Google from the original job post
Qualifications
Minimum of 6-10+ years of Digital Marketing experience
Minimum of 3-5+ years of D2C Experience both site and amazon is required to be considered
Must have hands-on and strategic experience leading Paid Media channels (Search, Shopping, Display, Retargeting, Sponsored Ads, etc.)
You will own the Paid Media agency relationship
We’re looking for someone who has both hands-on and agency management experience with Paid Media
Experience leading and optimizing an Email strategy
You should have experience with Email, SMS, Segmentation, and Automation for a D2C ecommerce business
Experience leading and optimizing Paid and Organic Social strategies
2-5+ years of experience managing an internal team and external agencies
A track record of providing input to the D2C strategy and the ability to roll up your sleeves and help execute (We will be interviewing around successes and Digital KPI improvements)
Experience optimizing for better SEO
Web Analytics and Site Analytics experience
Hands on and strategic level for all digital channels that drive traffic, retention, and engagement
Experience owning or partnering with a bottom of funnel resource to optimize for Conversion
Previous experience developing and optimizing Amazon Ads and driving Amazon 3P revenue (you will have an Amazon Manager and agency reporting to you in this role)
Digital Marketing experience for a D2C ecommerce business outranks Amazon experience in this role for those of you reading this and wondering if you should apply
Responsibilities
This role will be onsite five days per week
The focus of this position will be driving traffic and working with the broader marketing, creative, and ecommerce teams to drive the DTC business
While you are responsible for the tactical component, you will also play a role in continuing to the strategy to identify opportunities for growth
In general, you’ll be managing paid media, organic search, email, social media, and bottom-of-the-funnel site experience, along with conversion rate optimization
You’ll be partnering with both internal and external partners on bottom-of-the-funnel initiatives
A hybrid responsibility for both tactical and strategic digital marketing initiatives that drive revenue to the D2C and Amazon channels
Develop and implement marketing initiatives such as targeted Emails, SMS, SEM, Paid Media, Paid Social, Circulation strategies (Circulation and catalog NOT a must have but definitely a nice to have), and Amazon Ads
Management of a small team along with a few agency resources
Partner with the internal and external partners to identify and optimize traffic and conversion
Evaluate any tools, agencies, or other resources needed to help optimize and grow the business
Develop strategies for promotional campaigns to be executed via Email, Site and Social channels
Collaborate with cross-functional teams to improve the customer experience and drive sales to the D2C site and Amazon
Utilize web analytics and site data to optimize the channel mix, spend, ROAS, CX, messaging, segmentation, etc…
Use data to optimize the digital strategy
Ensure that other organizational resources such as research, marketing, creative and partner agencies are utilized to their fullest abilities to drive maximum growth and return for the D2C business (D2C site and Amazon)
Work cross-functionally with Marketing, Creative, Ecommerce, Product Development, IT, Sales, Purchasing, Contact center, store, finance, etc
Support sales forecast; track and analyze performance, build promotional plans, work with outside agencies, and manage/mentor/guide direct reports
This will be a player-coach style role where you’ll report to a VP of Marketing and will be expected to help drive the digital marketing strategy but at the same time still have the hands-on skillset to roll up your sleeves and get into the weeds
Job description
We are working with Griot’s Garage in their search for a world-class Director of Digital Marketing based in way cool Greater Seattle, WA.

This role will be onsite five days per week.

About the Company

The client started as a catalog business selling car care and garage accessories over 35 years ago. Today, the company remains a family-owned business, but that does not mean they lack sophistication. They are passionate about the category, the car community, and the second-generation CEO, just like the first one loves everything that rolls on rubber.

Over the years, the company has evolved past a catalog-only business to a robust multi-channel business. From a DTC side, the company operates GriotsGarage dot com, a flagship retail store, a fully trained and on-site contact center in Tacoma, WA, as well as participation in hundreds of events across the country.

About the Role

We’ve known this hiring manager for nearly two decades. She’s phenomenal. In fact, we’ve tried to recruit her away on several occasions, and despite our clients offering her more money, she has stayed due to the strong company culture and vision.

The focus of this position will be driving traffic and working with the broader marketing, creative, and ecommerce teams to drive the DTC business. While you are responsible for the tactical component, you will also play a role in continuing to the strategy to identify opportunities for growth.

We’re looking for someone with a test-and-learn mentality who can bring new ideas to the company’s VP of Marketing to further expand Griot’s Garage.

In general, you’ll be managing paid media, organic search, email, social media, and bottom-of-the-funnel site experience, along with conversion rate optimization. You’ll be partnering with both internal and external partners on bottom-of-the-funnel initiatives.

The client runs an extremely entrepreneurial organization and is looking for an up-and-coming star who can identify legitimate growth opportunities and integrate them into the teams’ modus operandi.

This is probably not the right place for someone who is too corporate and siloed in their thinking. We’re looking for someone who knows how to work with a small, agile team of 3–8 people, along with a few external agencies.

Responsibilities:
• A hybrid responsibility for both tactical and strategic digital marketing initiatives that drive revenue to the D2C and Amazon channels.
• Develop and implement marketing initiatives such as targeted Emails, SMS, SEM, Paid Media, Paid Social, Circulation strategies (Circulation and catalog NOT a must have but definitely a nice to have), and Amazon Ads.
• Management of a small team along with a few agency resources.
• Partner with the internal and external partners to identify and optimize traffic and conversion
• Evaluate any tools, agencies, or other resources needed to help optimize and grow the business
• Develop strategies for promotional campaigns to be executed via Email, Site and Social channels
• Collaborate with cross-functional teams to improve the customer experience and drive sales to the D2C site and Amazon
• Utilize web analytics and site data to optimize the channel mix, spend, ROAS, CX, messaging, segmentation, etc… Use data to optimize the digital strategy.
• Ensure that other organizational resources such as research, marketing, creative and partner agencies are utilized to their fullest abilities to drive maximum growth and return for the D2C business (D2C site and Amazon)
• • Work cross-functionally with Marketing, Creative, Ecommerce, Product Development, IT, Sales, Purchasing, Contact center, store, finance, etc.
• Support sales forecast; track and analyze performance, build promotional plans, work with outside agencies, and manage/mentor/guide direct reports.
• This will be a player-coach style role where you’ll report to a VP of Marketing and will be expected to help drive the digital marketing strategy but at the same time still have the hands-on skillset to roll up your sleeves and get into the weeds.

Qualifications:
• Minimum of 6-10+ years of Digital Marketing experience
• Minimum of 3-5+ years of D2C Experience both site and amazon is required to be considered.
• Must have hands-on and strategic experience leading Paid Media channels (Search, Shopping, Display, Retargeting, Sponsored Ads, etc.)
• You will own the Paid Media agency relationship. We’re looking for someone who has both hands-on and agency management experience with Paid Media.
• Experience leading and optimizing an Email strategy. You should have experience with Email, SMS, Segmentation, and Automation for a D2C ecommerce business
• Experience leading and optimizing Paid and Organic Social strategies
• 2-5+ years of experience managing an internal team and external agencies
• A track record of providing input to the D2C strategy and the ability to roll up your sleeves and help execute (We will be interviewing around successes and Digital KPI improvements)
• Experience optimizing for better SEO
• Web Analytics and Site Analytics experience
• Hands on and strategic level for all digital channels that drive traffic, retention, and engagement.
• Experience owning or partnering with a bottom of funnel resource to optimize for Conversion.
• Previous experience developing and optimizing Amazon Ads and driving Amazon 3P revenue (you will have an Amazon Manager and agency reporting to you in this role).
• Digital Marketing experience for a D2C ecommerce business outranks Amazon experience in this role for those of you reading this and wondering if you should apply. If you’re a little lighter on the Amazon experience but strong with the D2C .com side you should apply.