Job Description
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Director of Digital Marketing - NYC
Job Title: Director of Digital Marketing
Location: NYC
About PruTech Solutions, Inc.
Founded in 1998, PruTech is dedicated to problem-solving, creating solutions, and maintaining strong partnerships with its clients. PruTech serves a diverse list of clients in different industries from government to finance, retail, and manufacturing. PruTech has offices in New York City, Washington DC, North Carolina, and two nearshore offices in Mexico City and India.
With over 20 years of Information Technology and system integration experience, PruTech provides multiple ways to assist organizations with future technology requirements including:
Project based system integration
Custom software solutions
Package implementations
Consulting and advisory services
Big data and analytics
Nearshore and offshore services
Position Overview
PruTech is seeking a strategic, data-driven, and results-oriented Director of Digital Marketing to lead the company s digital presence and performance marketing efforts. This role oversees all digital channels, including SEO/SEM, paid media, email marketing, social media, and the website.
The ideal candidate combines strong analytical capability with a modern, creative approach to digital storytelling and audience engagement. You will be responsible for shaping how PruTech shows up across digital platforms ensuring our presence is both performance-focused and consistently reflects a clear, compelling brand identity.
We re looking for someone who can turn insights into imaginative campaigns, elevate brand expression in digital spaces, and continuously experiment with new ways to engage audiences.
What You Will Own
Lead the development and execution of PruTech s digital marketing strategy across SEO/SEM, paid search, display, email, and social media channels
Own website performance and user experience, including content strategy, UX optimization, page performance, and conversion rate optimization to ensure a strong and consistent digital presence
Plan, launch, and optimize paid media campaigns with a focus on driving qualified traffic, pipeline growth, and brand awareness
Lead SEO strategy and execution, including keyword research, content optimization, technical SEO, and authority-building initiatives to improve organic visibility and search performance
Develop and manage email marketing programs, including lifecycle campaigns, newsletters, and targeted outreach, ensuring messaging is relevant, consistent, and performance-driven
Shape and grow PruTech s social media presence, particularly on LinkedIn, through thoughtful content planning, storytelling, and engagement strategies aligned with brand voice and business goals
Bring a modern, creative perspective to digital communications, ensuring campaigns are visually and verbally compelling while maintaining brand consistency and professionalism
Establish and maintain KPI frameworks and performance dashboards, providing clear reporting and actionable insights on traffic, engagement, lead generation, and ROI
Partner with the Director of Marketing Materials to ensure alignment between digital campaigns and broader brand and content initiatives
Support business development and proposal efforts with digital insights, competitive intelligence, and performance reporting that informs strategy
Evaluate and manage the digital marketing technology stack (CRM, analytics, automation tools), ensuring systems are integrated, efficient, and scalable
Stay current with emerging digital marketing trends, platform updates, and best practices, identifying opportunities for innovation and improvement
Manage external partners, including agencies and freelancers, ensuring high-quality execution and alignment with business objectives
Required Qualifications
Bachelor s degree in Marketing, Digital Media, Communications, or related field (Master s preferred)
5-7+ years of digital marketing experience
Proven track record managing multi-channel digital campaigns with measurable results in the B2B or tech sector.
Deep expertise in SEO/SEM, Google Analytics, paid media platforms (Google Ads, LinkedIn Campaign Manager), and marketing automation tools.
Strong analytical skills with the ability to translate data into actionable strategy.
Experience managing CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
Excellent project management, communication, and cross-functional collaboration skills.
Preferred Qualifications
Bachelor s degree in Marketing, Digital Media, Communications, or related field (Master s preferred)
5-7+ years of digital marketing experience, with at least 3 years in a senior or leadership role.
Familiarity with web development fundamentals (HTML/CSS basics, CMS platforms such as WordPress) is a plus
Experience with graphic design tools or an understanding of design fundamentals is a plus
What We Offer
Competitive salary and performance-based incentives
Health, dental, and retirement benefits
Opportunity to build and own the digital marketing function for a growing tech company
Collaborative and innovative work environment
