Director Of Marketing

Additional Information

Job Number 2504+++3

Job Category Sales & Marketing

Location The St. Regis Washington D.C., +23 16th and K St NW, Washington, District of Columbia, United States, 20006VIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Management

Job Summary

Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives. Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals. Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership. Leads a team of marketing professionals to execute strategies.

CANDIDATE PROFILE

Education And Experience

2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area

OR

4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area

CORE WORK ACTIVITIES

Development of Hotel Marketing Strategy

Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s).
Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.
Cultivates partnership and active participation in demand generation strategy development (SMR).
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy efforts.
Supports group lead generation efforts.
Runs, reviews, analyzes and clearly articulates to stakeholder’s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly.
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
Develops and sets the annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning.
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.
Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency
Manages cluster marketing strategies, when applicable.
Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels.