Director, Product Marketing (Retirement & Benefits Solutions)

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
Our team and what we’ll accomplish together

The Director of Product Marketing is responsible for leading the strategic marketing direction, product positioning, and go-to-market execution for our Retirement and Health & Welfare (Benefits) Administration products and services.

This senior leadership role combines strategic marketing oversight with product management to drive market success and business growth. The position leads a team of marketing professionals while collaborating closely on product development, sales leadership and solution architecture, to ensure compelling market positioning, effective customer engagement, and strong market penetration of our pension & health benefit administration business.
What you’ll do
Drive comprehensive go-to-market strategies and product positioning to differentiate in competitive markets
Develop compelling marketing narratives and client-facing product roadmaps in collaboration with product teams
Lead market research initiatives to identify trends and transform insights into actionable strategies
Create and implement voice-of-customer programs through direct client engagement and feedback mechanisms
Establish and optimize marketing KPIs to ensure data-driven decision making and ROI
Foster collaboration between product, sales, and marketing teams to align organizational strategies
Lead and mentor high-performing marketing team members to drive innovation and excellence
Direct sales enablement through strategic content development and training programs
Maintain deep industry expertise in health, welfare, and pension administration to inform market strategies
What you bring
Completed post-secondary education in Marketing, Business, or related field preferred
10+ years of progressive product marketing experience in SaaS/software products
Minimum 10 years of marketing team leadership experience in matrix organizations
Minimum 5 years working in HR service delivery, specifically pension/health benefit administration
Proven track record in developing and executing successful B2B marketing strategies
Strong understanding of technology markets and digital marketing
Excellence in strategic communication and storytelling
Strategic marketing mindset with ability to translate complex products into compelling value propositions
Strong leadership presence and executive communication skills
Proven ability to build and scale marketing operations
Excellence in cross-functional team leadership
Deep understanding of B2B marketing and sales processes
Track record of successful product launches and marketing campaigns
Ability to influence and drive change across organizations
Experience in building strategic partnerships and marketing alliances
Available for occasional travel
Salary Range: $15+,000 - $266,000
Performance Bonus or Sales Incentive Plan: 30%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Please note that the compensation shown in the job posting may be subject to change in 2025.
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.