Dr Vaidyas by RPSG Group Content Writer

Job description
The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 15+ companies, 45,000+ employees with gross assets close to INR 40,355 Cr. The group has been growing at more than 20% p.a. for the last 5 years, and wishes to embark on an even more aggressive growth trajectory over the next 5-10 year horizon.

The flagship companies include:
• CESC Limited - A Fully Integrated Private Power Utility
• Spencer's Retail - India's second largest food based retailer
• Firstsource Solutions - India's Top 3 pure play BPO player
• Saregama India - the biggest collection of Indian music
• Phillips Carbon Black - India's 2nd largest carbon black manufacturer
• Harrisons Malayalam - One of the largest plantation businesses in India

Along with Spencer's Retail and Saregama, the Group has also ventured into FMCG business recently through Guiltfree Industries Limited. It has also acquired another FMCG Company, Apricot Foods Private Limited. With strong profitability, robust balance sheets and deep cash reserves, the Group is looking to build a strong position in the consumer goods and retail space. As a group, RP-SG is committed to invest $3 Billion + additional capital over the next 4-5 years, primarily into the consumer and technology businesses.

Job Responsibilities
• Interpret briefs to develop long format content for the brand website & E-Commerce platforms in English.
• Research and understand target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings.
• Write original long format content and edit content for a range of marketing and communications materials.
• Collaborate with a team of creative staff (editors, Graphic Designers, Brand Managers) from concept development to delivery of final product.
• Present content concepts and final deliverables to internal team when requested.
• Revise content based on internal feedback.

Qualifications & Competencies:
• Bachelor's degree (or equivalent) in journalism, English, communications, or related discipline
• 3-4 years' experience in content writing, preferably with a FMCG or FMCD brand.
• Knowledge of Microsoft Office Applications
• Proficiency to read, write and develop long format content for product description pages, blogs, digital PR articles, in English, Hindi or Hinglish.
• Strong creative thinking skills and ability to think conceptually.
• Comfortable working independently with little direction under tight deadlines
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
• Proven ability to demonstrate brand voice.
• Strong attention to detail.
• Excellent portfolio of work