Email Marketing Executive

Full Job Description
Job Description

As an Email Marketing Executive , oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.

Responsibilities

Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Use customer data such as web-behavior to drive the message and content personalization.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Requirements

Proven experience managing an email marketing program.
Hands-on experience in marketing automation platforms.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Experience building an email marketing campaign from scratch.
Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
Experience using SQL and similar queries to analyze data.
Proficient in data analytics to determine important data and be able to suggest improvements.
Knowledge of SEO/SEM.
Excellent written communication skills.
Strong project management skills and exceptional attention to detail.
Skills

Email Marketing
Campaign Marketing
Communication Skills
Marketing Automation
Strategic
Web Analytics
Testing
Template Creation
Content Creation
Job Types: Full-time, Regular / Permanent

Salary: ₹10,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement
Schedule:

Day shift
Morning shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Lead generation: 1 year (Preferred)
total work: 1 year (Preferred)
Email marketing: 1 year (Preferred)
Language:

English (Preferred)
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