Email Marketing Specialist

20 hours ago
Full–time
About Efsolit:

Efsolit is a dynamic and innovative company at the forefront of [industry or niche]. We pride ourselves on delivering top-notch solutions and services to our clients, helping them achieve their business goals through cutting-edge technology and strategic insights. As we continue to grow, we are seeking a talented Email Marketing Specialist to join our marketing team and contribute to our success.

Job Overview:

The Email Marketing Specialist will be responsible for developing and executing effective email marketing campaigns to drive engagement, conversion, and retention. This role requires a creative and analytical mindset, with a keen eye for detail and a strong understanding of email marketing best practices. The ideal candidate will have experience in email campaign management, segmentation, A/B testing, and performance analysis.

Key Responsibilities:
• Campaign Development and Execution:
• Create, manage, and optimize email marketing campaigns to promote our products, services, and brand.
• Design and develop email templates, ensuring they are responsive, visually appealing, and aligned with our brand guidelines.
• Collaborate with the content and design teams to develop compelling email content and visuals.
• Segmentation and Personalization:
• Implement segmentation strategies to target specific customer groups effectively.
• Personalize email content based on customer behavior, preferences, and purchase history.
• Performance Analysis and Reporting:
• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversions, etc.).
• Generate regular reports to assess the effectiveness of email marketing efforts and identify areas for improvement.
• Use data-driven insights to optimize email content, design, and strategies.
• A/B Testing and Optimization:
• Conduct A/B tests to evaluate the performance of different email elements (subject lines, content, images, CTAs).
• Implement findings from A/B tests to continuously improve email performance.
• Compliance and Best Practices:
• Ensure all email marketing activities comply with industry regulations (e.g., CAN-SPAM, GDPR).
• Stay up-to-date with email marketing best practices, trends, and technologies.

Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (2+ years) in email marketing or a similar role.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
• Strong understanding of email marketing metrics and analytics.
• Experience with HTML/CSS for email template design is a plus.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and attention to detail.

What We Offer:
• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, innovative environment.
• Professional growth and development opportunities.
• Flexible working arrangements (remote work options available