Associate Director, Planning

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.


Overview

As OMC continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Summary

The Associate Director, Strategy will develop and implement strategic initiatives aligned to client objectives. Key to this role is the ability to collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives.

Responsibilities

Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable and detail oriented
Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies
Identifying opportunities for cross-platform deals when appropriate
Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
Effectively motivate, lead, and train the team to maximize shared objectives
Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
Proficiency in Media Planning and buying tools and platforms.
Strong understanding of Project Management Methodologies and process improvement techniques.
Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
Experiences

Minimum of 5 years of experience in media operations, preferably in an agency or media organization.
Strong knowledge of media planning, buying, and optimization across various channels.
Retail/eCommerce/entertainment experience
Relevant post-secondary education, training, or equivalent experience

Locations: New York

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This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.


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