Digital Marketing and Content Specialist

Overview:

Dillon Consulting Limited is a proudly Canadian, employee-owned professional consulting firm specializing in planning, engineering, environmental science and management. We partner with clients to provide committed, collaborative and inventive solutions to complex, multifaceted projects. With over 25 offices and more than 1100 employees across Canada, Dillon offers a wide range of services related to building and improving facilities and infrastructure, protecting the environment and developing communities.

We are currently seeking a Digital Marketing and Content Specialist to fill an existing vacancy (new position) within our Marketing & Communications team. Reporting to the Director of Marketing & Communications, this full-time, hybrid role bridges the gap between strategic digital marketing and content development. This position is available in any one of the following offices: Calgary, Edmonton, Winnipeg, Saint John, Fredericton, Halifax or St. John's.

In this position, you will drive our online presence through the creation, management and optimization of engaging digital marketing initiatives and content across various online platforms. You will also help alleviate internal communication content workloads through exceptional writing and editing. While the role is multifaceted, your primary focus will be on digital marketing and channel management.

Responsibilities:
Develop and implement digital marketing strategies and content calendars to increase brand awareness and engagement
Develop engaging digital content aligned with marketing strategies
Optimize digital strategy and content for SEO and GEO
Manage social media platforms and engage with online audiences to build brand awareness and community
Monitor and analyse website and social media traffic, user behavior, and campaign performance
Identify and report on KPIs
Research and report on market trends
Assist with drafting, editing, and proofreading corporate communications as required
Qualifications:
Bachelor's degree in marketing, communications, commerce, media or a related field
Minimum of five years’ experience in digital marketing and content creation
Experience in B2B marketing, professional services or exposure to technical/engineering verticals would be highly valued
Experience:
Skills & Competencies

Proven ability to develop and execute marketing strategies that align with business goals and deliver measurable results
Exceptional writing and editing skills. Able to frame content to intended audience and switch between educational and persuasive tones as appropriate
Proven ability to optimize content for SEO and GEO
Proven ability to set up and analyse high-quality analytics using the latest industry standards for privacy, accuracy, and performance reporting
Proficient in using AI tools for workflow optimization and content generation
Excellent communication and collaboration skills

Applicants who do not meet all of the qualifications listed above but have an equivalent combination of education and experience may also be considered. If you believe you have the necessary skills to thrive in this role we encourage you to apply.

Please include a cover letter and resume in your application. Shortlisted candidates may be asked to provide writing samples.

At Dillon, we operate as one team. The successful candidate can be based out of any of our Dillon offices; Calgary, Edmonton, Winnipeg, Saint John, Fredericton, Halifax, St. John's.

Why choose Dillon
At Dillon, we believe that our people are our greatest asset. This designation reflects our ongoing efforts to ensure that our workplace is not just a place of work, but a community where everyone can thrive. We offer:

Employee share purchase plan
Dillon is 100% employee owned and share ownership is open to all employees.
A competitive compensation package
Comprehensive health benefits
Generous retirement savings plan
Student loan repayment assistance with matching employer contributions
Flexible work hours and hybrid working options
Dillon values its staff and the contributions that are made each day and understands that work arrangements can differ based on personal needs and business needs.
Focus on Innovation
The ability to anticipate, examine, and adopt new and innovative solutions is a crucial driver for the continual and progressive advancement of our business performance. In our culture, people are empowered to reflect and question current practices and seek forward looking solutions to today’s problems and tomorrow’s opportunities.
Employee and Family Assistance program
A variety of EFAP tools and online resources to support well-being are available to all employees.
Goodlife Fitness Corporate Membership
Our employees can take advantage of reduced annual membership fees.
Wellness Subsidy
Our employees can take advantage of a wellness subsidy that can be put towards expenses for a variety of health and/or wellness related activities such as gym membership, purchase of home fitness equipment, yoga classes and dance classes.

About Dillon
Now operating for over 75 years, we continue to strive for excellence in everything we do. Dillon has been listed as one of Canada’s Best Managed Companies for 19 years in a row and has the distinction of being a Platinum Club member in this program.

Health & Safety at Dillon
Prospective employees are expected to fully align with Dillon's core commitment to Health & Safety. This includes active, ongoing engagement with our Health & Safety processes and platform, and the active, ongoing identification and reporting of health and safety hazards.

Employment Equity, Diversity & Inclusion at Dillon
Dillon is committed to employment equity and an inclusive, diverse workplace where opportunities are based on skills and abilities. If you require accommodation during the interview process, please let us know. We look forward to hearing from you.

Technology enablement and the use of AI at Dillon
We invest in modern technologies to enable continuous improvement across the organization. Please be advised that Dillon Consulting utilizes artificial intelligence (AI) assisted tools to support parts of our recruitment process to increase efficiency and fairness. While AI supports this process, all hiring decisions are made by our human recruiting team. By applying, you acknowledge and consent to this use.