Digital Marketing Executive |Fresher or 1 Year exp min|

Digital Marketing Executive

Location: [Ahmedabad/Gandhinagar, Gujarat] WFH/Hybrid

Shift: Mon-Fri 5.30 pm to 2.30 am IST

Company Overview:

We are a leading IT company dedicated to providing innovative technology solutions and services to our clients. Our dynamic team is committed to excellence, and we are looking for a talented Digital Marketing Executive to join us and help drive our digital presence to new heights.

Position Overview:

The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role requires a creative and tech-savvy individual with a minimum of 1 year of experience in digital marketing within the IT industry.

Responsibilities
• Develop and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Manage and maintain the company's website, ensuring it is up to date and optimized for search engines.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Execute any tasks assigned to in professional manner.

Qualifications
• Excellent hands on expertise in M365 tools such as word, excel, PowerPoint etc…
• AI tools knowledge is Plus.
• Quick Learning acumen, Strong analytical skills and data-driven thinking. Smart out of box approach adaptability.
• Bachelor's degree in Marketing, Business, IT, or a related field.
• Minimum of 1 year of experience in digital marketing within the IT industry.
• Proven experience in managing SEO/SEM, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Semrush)
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.