Content Writer

Greetings of the day

Please find a detailed job description for the role of Content Writer.
• About Appitsimple Infotek

Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo - a virtual phone system, and SoftwareSuggest - a software recommendation platform.

We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.
• Job Title:Content Writer
• Location: Ahmedabad
• Experience: 1-3 Years
• About the Role:
• Key Responsibilities:

- Conduct in-depth research on industry-related topics and trends
- Write original, clear, and engaging long-form content (1500-2000 words/day)
- Create content for blogs, landing pages, product pages, and marketing materials
- Edit and proofread content to ensure accuracy, clarity, and grammatical correctness
- Update and optimize existing content to align with SEO and performance goals
- Identify credible sources and analyze competitor content for gaps and opportunities
- Incorporate keywords naturally, avoiding keyword stuffing
- Ensure content follows a consistent structure, tone, and brand voice
- Collaborate with internal teams for briefs, feedback, and project timelines
- Manage multiple content assignments and deliver them on time
• Required Skills:

- Strong research and analytical abilities
- Excellent English writing and communication skills
- Understanding of content strategy, blog structure, and digital writing best practices
- Familiarity with keyword optimization and basic SEO principles
- Ability to adapt tone and messaging based on the audience
- Comfortable working with content deadlines and managing multiple tasks
- Eye for detail, grammar, and consistency
- Experience updating old content to enhance SEO results
• Tools & Technologies:

- Grammarly
- Google Workspace (Docs, Sheets, Drive)
- Plagiarism Checker
- SurferSEO (optional)
- Ahrefs (optional) Perks of Working with Us- 5-day Workweek
- Uncapped Performance-Based Incentives
- Reward & Recognition Programs
- Annual Company Retreats
- Employee Referral Rewards

Application Question(s):

- Total Years of Experience?
- Current CTC?
- Target Market or Audience?
- Which content format you have worked on?
- Willing to based in Ahmedabad?

Work Location: In person