Growth Associate – Lifecycle and Outbound

Job Description:
• Build and segment prospect cohorts across India and international markets, including detailed stakeholder mapping.
• Develop clear messaging frameworks and structured multi-step outreach sequences tailored to different customer segments.
• Execute and continuously optimize email-led outbound campaigns to identify high-performing approaches.
• Own the GTM engineering layer for outbound, including tooling setup, workflow automation, and deliverability management.
• Leverage AI tools to accelerate research, personalization, and opportunity identification.
• Track campaign performance, analyze key metrics, and extract insights to refine strategy.
• Document playbooks, templates, and SOPs to create repeatable and scalable growth processes.
• Support lifecycle marketing initiatives including inbound lead nurturing, follow-ups, and reactivation flows.
• Continuously experiment with new tools, messaging strategies, and outreach methods to improve response and conversion rates.

Requirements:
• Strong interest in growth, outbound strategy, and building GTM systems from the ground up.
• High ownership mindset with the ability to work independently and drive outcomes.
• Strong written communication skills with sharp attention to detail and personalization.
• Comfortable operating in ambiguity and building structured processes from scratch.
• High experimentation mindset — willing to test, measure, iterate, and improve quickly.
• Ability to learn and adapt to new tools and technologies rapidly.
• Analytical thinking with the ability to interpret data and improve performance metrics.
• Motivated to work closely with leadership and contribute meaningfully to growth strategy.

Benefits: