Marketing Experts

Company Description

Aranea IoT Labs, based in Pune, is a dynamic startup specializing in innovative Internet of Things (IoT) solutions. The company offers a range of products catering to diverse needs, including MODIs, a mobile-operated drip irrigation system; Bagheera, a low-cost, low-bandwidth WiFi repeater for IoT devices; and ParkMe, a free parking space locator ideal for malls, corporate offices, hotels, and hospitals. Aranea IoT Labs is dedicated to creating cost-effective and efficient solutions that enhance everyday life. They are continuously expanding their product portfolio to meet emerging market demands.

Role Description

This is a full-time, on-site role for a Marketing Expert based in Pune. Key responsibilities will include developing and executing marketing strategies, driving social media campaigns, and implementing effective sales initiatives to promote the company's IoT solutions. The Marketing Expert will collaborate with cross-functional teams to identify market needs, engage with potential clients, and enhance brand visibility across multiple channels. Regular reporting on campaign performance and contributing to new product launch strategies will also be part of the role.

Qualifications
• Strong skills in Communication and Marketing
• Proficiency in Social Media Marketing and Marketing Strategy
• Experience or aptitude in Sales and customer engagement
• Ability to create innovative marketing campaigns tailored to emerging technology products
• Strong analytical and problem-solving abilities
• Excellent teamwork and collaboration skills
• Familiarity with the IoT sector and technology trends is a plus
• Bachelor's degree in Marketing, Business Administration, or a related field