Customer Engagement Marketer – B2B

Nau mai ki ASB

At ASB, we empower our customers to get "One Step Ahead" by delivering products and experiences that support New Zealanders in managing their lives and planning for their families and futures. Our brand is at the heart of everything we do—shaping perceptions, nurturing trust, and building relationships that underpin our economy and communities.


Te tūranga | The role:

We have a great opportunity to join our high-performing, collaborative team as a CEM Campaign Manager, B2B, based at North Wharf.

Lead the delivery of best-in-class omnichannel communications strategies and creative, with a focus on lifecycle and direct marketing to business audiences
Develop and deliver end-to-end direct marketing programmes across all business segments – micro, SME, large corporations
Develop multi-touchpoint campaigns that drive prospects through the marketing funnel
Implement ABM and tiered nurture programmes to accelerate opportunities
Champion a ‘customer-led’ approach, ensuring every campaign enhances the customer experience and delivers to business outcomes.
Act as the point person between the studio, marketing, digital, product, and data teams to deliver cross-functional initiatives.
Manage competing priorities and timelines, ensuring campaigns are delivered on time and to a high standard.
Build and maintain best practices, frameworks, and reusable assets for marketing, while fostering experimentation and a test-and-learn culture to continuously improve performance.
Create, adapt, and monitor ASB’s always-on campaigns, ensuring they are intuitive, emotionally resonant, commercially relevant, and deliver measurable results.
Define and track key metrics; Develop performance dashboards for internal reporting, with actionable insights
Contribute to the wider Brand & Marketing Practice culture, leading initiatives that build capability and championing a growth mindset and adaptability to change.

Ō pūkenga | About you

You will bring:

B2B marketing experience, ideally in financial services, professional services, telecommunications, enterprise technology, or adjacent industries
Proven experience in marketing automation, lifecycle marketing, and direct marketing, particularly for B2B
Proven experience in delivering highly targeted direct to customer campaigns
Experience with CRM platforms such as Onyx (internal), Salesforce, or Hubspot.
A passion for great creative and excellent creative brief writing skills.
Strong understanding of segmentation, targeting, and direct communication strategy design.
Natural curiosity, analytical thinking, and a love of process mixed with fantastic relationship-building and stakeholder engagement skills.
Clear, proactive communication and a strong sense of ownership.
Super well-organised, able to manage competing priorities and timelines.
An eye for detail and a drive for continuous improvement.
Strong collaboration and self-sufficiency; you’re a doer who takes a plan and puts it into action.
This role will be largely aligned with ASB's Business Banking division and so B2B marketing experience is preferred.


Te mahi ki ASB | Working for ASB:

In return, you’ll join an organisation that places huge importance on its people. At ASB, the sky is the limit for development and career opportunities. Work in a supportive team environment and be part of our growth story.

We are committed to fostering a culture where people are engaged, passionate, and valued. In our diverse and accepting environment, our people grow their agile mind-set, learn, evolve, and utilise their skills, while being empowered to make decisions.


Job details
Reference #
KG163072

Posted on
18 Feb 2026

Location(s)
Auckland, North Wharf

Expertise
Marketing

Work type(s)
Full Time

Application closes on 01 Mar 2026 23:59