Digital Optimisation Specialist

General information
Location
Auckland
Expertise
Brand & Marketing
Job Level
Experienced
Employment Type
Permanent full-time
Close Date
16-Mar-2026
Ref #
63434
Description & Requirements
Spark NZ



As New Zealand's largest telecommunications and digital services company, Spark's purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.
We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day, so we operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.



About the Role:
Are you passionate about transforming digital experiences through data-driven insights and cutting-edge technology? We're seeking a talented Digital Optimisation Specialist to join our dynamic team and drive measurable improvements across our digital ecosystem. In this pivotal role, you'll leverage your expertise in analytics, testing, and optimisation to enhance user experiences, increase conversions, and accelerate business growth.



Day to day you will be involved in:
Design and implement comprehensive tracking strategies using Adobe Analytics and Tealium Tag Management to capture meaningful customer interactions across all digital touchpoints
Build and maintain complex data pipelines in Snowflake, transforming raw data into actionable insights that drive strategic decision-making
Be sufficiently tracked Apps
Create compelling dashboards and reports that tell the story of customer behaviour and business performance


Conduct deep-dive analyses to uncover optimisation opportunities and growth levers



What experience you'll bring?
Technical Expertise

5+ years of experience in digital analytics, optimisation, or related roles
Advanced proficiency with Adobe Analytics including implementation, reporting, and Analysis Workspace
Hands-on experience with Adobe Target for A/B testing and personalisation
Strong understanding of Snowflake data warehousing including SQL queries and data modeling
Expertise with Tealium Tag Management or similar tag management platforms
Experience with Adobe Launch (formerly Adobe DTM) for tag deployment
Familiarity with Adobe Marketo and Workfront is highly desirable
Analytical & Problem-Solving Skills

Strong analytical abilities with proficiency in statistical concepts relevant to testing and experimentation
Advanced SQL skills for data extraction and manipulation
Ability to translate complex data into actionable insights and clear recommendations



WHY CHOOSE US:



Diversity and Inclusion: Te Kanorau me te Whakawhāiti mai
At Spark, we are constantly looking for ways to build a more inclusive culture. Our vision is for diversity and inclusion to be "how things are done at Spark", embedded into our day-to-day activities, standards, and business practices. We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.



Sustainability: Toitū
Sustainability is a key focus for us. We are dedicated to supporting Aotearoa New Zealand's recovery and economic transformation. The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.



Benefits: Awhina
Our people matter and we make sure we look after them. As a valued employee of Spark, we've got our people covered with a range of leading benefits including:


Wellbeing - Comprehensive medical insurance, life and income protection. Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme.
Hybrid ways of working - for most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible.
Leave - in addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.
Spark Credit – we provide permanent employees with $120 monthly Spark credit to use on any of our amazing products.
Spark Share scheme – periodically we offer the opportunity to buy into our share scheme.
Career development – access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).