Event & BTL-Manager

We are looking for a dynamic and experienced Event & BTL Manager to lead the planning and execution of on-ground activation campaigns, events, and brand promotions. The ideal candidate will have a passion for event marketing, a strong network of vendors, and hands-on experience managing BTL activities that drive consumer engagement and ROI.

Key Responsibilities:
• Plan, execute, and manage BTL campaigns, including mall activations, society activations, RWA activities, roadshows, sampling drives, in-store promotions, and corporate engagement.
• End-to-end execution of events: from ideation, budgeting, vendor coordination, manpower deployment, permissions, logistics, branding, to post-activity reporting.
• Collaborate with creative, production, and client servicing teams to ensure smooth execution of projects.
• Identify high-traffic locations and manage relationships with venues, malls, societies, and local authorities.
• Handle vendor negotiations, budgeting, and invoicing.
• Recruit, train, and manage on-ground promoters, anchors, and supervisors.
• Create post-activity reports with performance metrics, photos/videos, feedback, and learnings.
• Work closely with clients to understand their brand objectives and translate them into on-ground strategies.

Requirements:
• Bachelor’s degree in Marketing, Event Management, or related field.
• 4–7 years of experience in BTL marketing, activations, or event management.
• Strong leadership, multitasking, and communication skills.
• Proven track record of managing large-scale BTL campaigns and on-ground teams.
• Knowledge of event logistics, vendor management, and on-ground permissions.
• Willingness to travel extensively and work flexible hours.
• Proficiency in MS Office (Excel, PPT) and reporting tools.

Preferred Skills:
• Existing network of vendors and promoters across major cities.
• Creative mindset to conceptualize innovative engagement activities.
• Experience working with FMCG or healthcare brands is a plus.