Events Marketing Coordinator

Job highlights
Identified by Google from the original job post
Qualifications
Previous Event Management experience required
Excellent organization and time management skills required
Accuracy and attention to detail in addition to basic problem-solving skills required
Ability to manage on-site event management including attendee registration coordination and pre/post event set-up and tear down
Ability to coordinate the transfer of goods needed for in-person events
Ability to travel for off-site events when needed
Benefits
Benefit Highlights
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Responsibilities
Responsible for managing and executing event marketing strategy for the bank in coordination with Events Marketing Manager
Includes direction and decision making with Integrated Marketing Managers and Brand Manager in determining events forecast and that implementation and event components align with strategic focus
Manage daily, tactical execution of in-person and virtual events within the event marketing plan, test and refine event formats and execution, and ensure events are completed on time and within defined budget
Manage strategic review and components of in-person and virtual events
Manage logistical aspects of in-person and virtual events to include conducting site research and venue recommendations, contract processing with Procurement, manage all event assets, coordinate event layout, F&B selection, and a/v needs
Works in conjunction with Procurement and 3rd party site selection companies on site research, contract review and approval
Works with local teams to effectively complete delegated tasks and on-site support
Create and manage all event components needed in Stova (meeting management system)
Work with Creative, CRM and Analytics on event branding design, campaign management, and ROI
Develop and refine event messaging, promotion, and marketing channels
Ensure events are completed on time and on budget
Job description
Location: Onsite listed in Memphis, TN; Nashville, TN; Chattanooga, TN; Knoxville, TN; Charlotte, NC

Summary

Responsible for managing and executing event marketing strategy for the bank in coordination with Events Marketing Manager. Includes direction and decision making with Integrated Marketing Managers and Brand Manager in determining events forecast and that implementation and event components align with strategic focus. Manage daily, tactical execution of in-person and virtual events within the event marketing plan, test and refine event formats and execution, and ensure events are completed on time and within defined budget.

Key Responsibilities Include
• Manage strategic review and components of in-person and virtual events.
• Manage logistical aspects of in-person and virtual events to include conducting site research and venue recommendations, contract processing with Procurement, manage all event assets, coordinate event layout, F&B selection, and a/v needs.
• Works in conjunction with Procurement and 3rd party site selection companies on site research, contract review and approval.
• Works with local teams to effectively complete delegated tasks and on-site support.
• Create and manage all event components needed in Stova (meeting management system).
• Work with Creative, CRM and Analytics on event branding design, campaign management, and ROI.
• Develop and refine event messaging, promotion, and marketing channels.
• Ensure events are completed on time and on budget.

Qualifications Include
• Previous Event Management experience required.
• Bachelor’s Degree and/or CMP Certification (preferred).
• Excellent organization and time management skills required.
• Accuracy and attention to detail in addition to basic problem-solving skills required.
• Ability to manage on-site event management including attendee registration coordination and pre/post event set-up and tear down.
• Ability to coordinate the transfer of goods needed for in-person events.
• Ability to travel for off-site events when needed.

About Us
First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. With $81.7 billion in assets as of December 31, 2023, we serve clients through a team of approximately ~7,300 associates and ~418 banking centers throughout the southeastern United States. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.

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