Executive | Digital Marketing

Key Responsibilities
• Plan and execute B2B and B2C Lead Generation digital campaigns on different media platforms
• Measure the campaign performance and target achievements.
• Identify new digital marketing trends and can come up with a digital marketing strategy for the brand
• Manage the day-to-day ingestion and distribution of assigned content across authenticated social media platforms like Facebook, Instagram Linkedin and Google
• Ensure quality brand presentation across all supported platforms
• Optimize content for the website and social networking channels
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Knowledge And Skills
• Bachelor's/Master's degree and 2+ years of related work experience required.
• Must have an excellent understanding of digital marketing concepts and best practices
• Must have experience with B2C and B2B social media, Google Adwords and email campaigns and SEO/SEM
• Must have digital product management experience
• Must be familiar with consumer-facing digital products
• Understanding of technologies underlying web, mobile and connected devices and thorough knowledge of prevailing and emerging consumer internet-related technologies.

Personal Attributes Required
• Must have well-rounded interpersonal skills and experience interacting with diverse personalities in a fast-paced collaborative working environment.
• Must be solution-oriented, highly motivated and a proactive self-starter.
• Must have exceptional communication, presentation and negotiation skills.
• Hands-on experience with CRM software and MS Excel
• Strong analytical and organizational skills, problem-solving attitude

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