Felisha Cosmetics | Executive | Digital Marketing

Digital Marketing Executive

Location - Goregaon, Mumbai

Job Overview -
• Build and execute digital media strategy along with manager through competitive research, platform determination, benchmarking, messaging, and audience identification (Platforms - Instagram, Facebook, Youtube, Twitter, LinkedIn, Felisha website) including all brands under Felisha Cosmetics Pvt. Ltd.
• Digital marketing daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act which is shared by marketing agency
• Monitor all product listing acoss ecommerce marketplaces, out of stock products
• Product listing and cataloging, designing promotional deals and offers on marketplace channels
• Monitor company digital media pages within each platform to increase the visibility of company's digital content
• Moderate all user-generated content in line with the moderation policy for each community
• Continuously improve by capturing and analysing the appropriate digital data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions if any
• Addressing comments, Dms and queries on social media platforms
• Develop, implement, and manage our strategy on digital media
• Measure the success of every digital media campaign
• Stay up to date with the latest digital media and ecommerce best practices and technologies
• Use digital media marketing tools such as Buffer to ensure content is informative and appealing
• Partner with creative teams, other internal stakeholders, external agencies and vendors related to digital marketing and Ecommerce
• Discuss and prepare monthly budget and spends
• Manage and assist in new product launch and combos
• Coordinate with vendors for marketing activities
• Monitor SEO and user engagement and suggest content optimization
• Co-ordinate with agency for deadlines, brainstrom ideas, proof / copy check creatives and monitor digital media spends
• Support in all ATL and BTL activities in marketing
• Communicate with new as well as existing industry professionals and influencers via digital media to create a strong network and maintain relations

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