Front End Developer with SEO and Landing Page Focus

Location: Chennai, India

Company: Trademarkia

Company Description

Trademarkia® is the world's largest visual search engine for trademarked logos, names, and slogans, with an extensive database of over millions of trademarks. With over 120,000 clients worldwide, Trademarkia offers free software and technology for seamless trademark searches, filings, monitoring, and legal automation processes. At Trademarkia, we make the law accessible to everyday people through our unique approach. We have an international database of registered and pending trademarks of Canada, Australia, UK, EUIPO, and WIPO.

Role Description

This is a full-time on-site role for a Front End Developer with SEO and Landing Page Focus. As a Front End Developer, you will be responsible for creating and optimizing SEO-friendly landing pages, developing responsive web designs, and implementing front-end web development. Your day-to-day tasks will include collaborating with the design and development team, ensuring the smooth functionality of websites, and integrating SEO best practices into website development.

Key Responsibilities:

Developing and Maintaining User Interfaces
• Build and maintain web pages using HTML, CSS, and JavaScript.
• Utilize Next.js for server-side rendering and static site generation.
• Ensure responsive design for various devices and screen sizes.

Optimizing Web Performance
• Optimize web pages for maximum speed and scalability.
• Implement lazy loading for images and other media.
• Minimize JavaScript and CSS to improve load times.

Implementing SEO Best Practices
• Develop SEO-friendly web pages, ensuring proper use of tags (title, meta, header).
• Use structured data and schema markup to enhance search engine understanding.
• Ensure clean, semantic code for better search engine crawling and indexing.

Ensuring Accessibility
• Develop web pages adhering to WCAG (Web Content Accessibility Guidelines).
• Implement ARIA (Accessible Rich Internet Applications) attributes where necessary.
• Conduct regular accessibility audits and improvements.

Web Analytics Integration
• Integrate and manage Google Search Console and Google Analytics.
• Monitor and analyze site performance using SEMrush and AHrefs.
• Use Screaming Frog for site audits and SEO analysis.

Continuous Monitoring and Reporting
• Regularly track and report on web performance metrics and SEO rankings.
• Use tools like Microsoft Clarity for user behavior insights and improvements.
• Implement and monitor web analytics goals and events.

Optimizing Golang and Browser-Side Rendering
• Optimize Golang applications for efficient browser-side rendering.
• Ensure seamless integration of frontend and backend systems using Golang.
• Implement performance improvements and troubleshoot issues related to Golang-based rendering.

Deployment and Management with Vercel
• Utilize Vercel for deploying and managing web applications.
• Ensure smooth and efficient deployment processes with Vercel.
• Monitor and optimize deployment performance on Vercel.

Preferred Skills

Advanced PageSpeed Insights
• Deep understanding of Google PageSpeed Insights and ability to implement recommended changes.
• Experience with Core Web Vitals optimization.

In-depth Web Performance Optimization
• Proficient in advanced performance optimization techniques such as prefetching, preloading, and HTTP/2.
• Knowledge of CDNs (Content Delivery Networks) and their configuration.
• Implementation of caching strategies to improve page load speed.

Enhanced Accessibility Practices
• Experience with automated accessibility testing tools (e.g., PageSpeed, Lighthouse).
• Proven track record of making web applications accessible to a diverse range of users.

SEO Strategy Implementation
• Ability to develop and execute frontend-focused SEO strategies.
• Experience with A/B testing for SEO purposes.

Experience with Preferred Tools
• Proficiency in SEMrush for keyword research, site audits, and competitive analysis.
• Skilled in using Google Search Console for monitoring and troubleshooting search issues.
• Familiarity with AHrefs for backlink analysis and further SEO insights.
• Competence with Microsoft Clarity for detailed session recordings and heatmaps.
• Experience with Screaming Frog for comprehensive SEO audits.
• Collaborative Skills
• Ability to work closely with backend developers for API responses, content creators, designers, and marketing teams to implement cohesive SEO strategies.
• Excellent communication skills for conveying technical SEO improvements to non-technical stakeholders.
• Proactive Learning and Adaptation
• Stay updated with the latest SEO trends and algorithm updates.
• Continuously seek to improve knowledge and skills in web performance and SEO best practices.

Qualifications:
• Bachelor’s degree in Computer Science, Information Technology, or a related field.
• Proven experience as a Frontend Developer with a focus on SEO and landing page optimization.
• Strong proficiency in HTML, CSS, JavaScript, and experience with Next.js.
• Solid understanding of SEO principles and web performance optimization.
• Familiarity with web analytics tools such as Google Analytics, Google Search Console, SEMrush, AHrefs, Screaming Frog, and Microsoft Clarity.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills.
• Well-versed in optimization of Golang and browser-side rendering.
• Experience with deploying and managing applications on Vercel.
• If you are passionate about frontend development, SEO, and web performance, and want to be part of a dynamic team at Trademarkia, we would love to hear from you. Apply today to join us in Chennai and help us build high-performing, SEO-friendly web pages