General Manager Brand & Experience(Job Number: 260000EH)
Description
This is a rare opportunity to have a genuine, Group wide impact on how RACQ defines, protects and grows its brand and member relationships.
As Executive Manager Brand & Experience, you will lead RACQ’s brand and member strategic agenda, shaping how we show up in the lives of members and influencing enterprise strategy during a period of evolution and growth.
About the role
This senior leadership role positions brand and member experience as a strategic asset for RACQ, shaping a consistent, trusted and relevant experience across strategy, products and services.
You will:
Apply a strong brand and member lens to strategic decision making, identifying and evaluating growth opportunities including partnerships, new services and channels.
Lead the development of a member led strategy that strengthens brand equity and sustains membership growth over time.
Define the future member proposition and journeys, connecting strategic intent with operational execution across the organisation.
Lead, coach and inspire a team to deliver data driven insights, build actionable intelligence and embed a strong member centric culture
Conduct market research, and be the voice of the future member, contributing to enterprise planning, investment decisions and strategy leadership forums.
About you
You are a strategic brand and experience leader with a strong commercial mindset and a deep commitment to member value. You bring clarity, insight, and influence to complex environments and know how to turn data, into meaningful action.
You will bring:
Strong experience in brand and member strategy and positioning within complex organisations.
Proven capability in designing and improving member journeys and experiences.
Strong expertise in member insights and data analysis, translating insight into tangible outcomes.
Confidence in engaging and influencing senior stakeholders and executive leaders.
Experience in building effective internal and external partnerships to deliver shared outcomes.
Why join RACQ?
RACQ is here to drive a better future for all Queenslanders. With more than 1.7 million members, we’re built on helping people when they need it most. Join our team and play a part in supporting our members to move and live safely, securely and sustainably. We’re evolving with smarter, more sustainable solutions that make a real difference across Queensland. And while our reach is big, we stay small enough to support your career with care. At RACQ, you’ll find a flexible, inclusive workplace where everyone is valued, supported and empowered to thrive. Learn more about our culture and our commitment to diversity and inclusion at About us | RACQ
Why you’ll love working at RACQ
At RACQ, we support your work, wellbeing and career through benefits that matter.
Free RACQ roadside assistance from day one
Enjoy complimentary RACQ Everyday Roadside Assistance, renewed annually.
Exclusive employee discounts
Access discounts across RACQ products and partner offers including banking, insurance, solar, vehicle care, retail and travel.
Wellbeing that goes beyond the basics
Take advantage of onsite health checks, flu vaccinations, wellbeing rooms, digital wellbeing resources and discounted private health insurance.
Flexibility that works for real life
Our weFLEX approach supports balance, performance and collaboration - whether you’re working from home, the office, or a mix of both.
Explore all our employee benefits at https://www.racq.com.au/about-us/careers/employee-benefits
Ready to apply to do good stuff daily?
Successful candidates will be asked to complete background checks to progress their application.
Adjustments & Support
We’re committed to creating an inclusive and accessible recruitment experience for everyone. If you need any adjustments or support at any stage of the process, please reach out to
[email protected] for a confidential and supportive conversation or visit http://www.racq.com.au/about/careers/our-recruitment-process
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Work Locations
Eight Mile Plains 2649 Logan Road Eight Mile Plains 4113
