General Manager - Marketing (PSS06011)

Job Title: General Manager - Marketing

Location: Pune

CTC Range: 40-50 LPA

Experience: 15 – 20 years

About the client: PSS has been mandated to hire a Head of Marketing for a well-known Indian ethnic foods brand with a global presence.

Job Purpose

To drive business growth, enhance brand identity, and ensure profitability. The key objective is to develop and execute effective marketing strategies, brand management, customer engagement, and new business/product development initiatives. By collaborating with cross-functional teams, this role will support the sales function in acquiring new customers and retaining existing ones.

Key Responsibilities
• Develop annual marketing & brand strategy aligned with sales targets, ensuring clear objectives.
• Budget Planning - Prepare annual budget in line with annual sales target of the company.
• Spearheading the comprehensive development of marketing plans to drive business growth and success.
• Orchestrating the seamless execution of result-driven marketing strategies to maximize their impact and reach.
• Prioritizing audience expansion and optimizing product and service adoption through targeted marketing initiatives.
• Conducting thorough and insightful evaluations of marketing strategies and their implementation, providing comprehensive reports to guide future improvements.
• Formalize and refresh the brand identity, ensuring consistency across all touchpoints.
• Conduct market research to understand target audience behaviour and trends.
• Identify key marketing channels (ATL, BTL, digital) for campaign execution.
• Define objectives, messaging, and creative elements for each marketing campaign.
• Explore new trends and behaviours to identify potential business opportunities.
• Collaborate with cross-functional teams for new business and product development.
• Create go-to-market (GTM) strategies and execution plans.
• Activate and execute brand and tactical campaigns across multiple channels.
• Oversee the implementation of marketing communication and engagement initiatives.
• Manage social media presence and engagement and execute PR and CRM programs.
• Coordinate with internal and external partners for campaign production and delivery.
• Collaborate with creative, PR and media agencies for content production and placement.
• Support successful business launches and implement marketing strategies for growth.

Key Skills
• Strong communication and interpersonal skills to effectively convey marketing strategies and messages.
• Creativity and innovation in developing marketing campaigns (out of box thinking).
• Market and consumer understanding through market research and analysis.
• Customer-centric approach and ability to translate insights into effective marketing initiatives.
• Proficiency in data analysis for tracking campaign performance and making data-driven decisions.
• Leadership and team management skills to inspire and guide the marketing team. An inspiring leader for the team.
• Strategic thinking to develop long-term marketing plans.