General Manager|AVP | Marketing |10|20 yrs|

Overall Marketing Strategy for the Mall

- Formulate an overall marketing strategy for the Centre in order to increase the trading density and maximize revenues.

- Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.

- Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption.

- Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.

- Revenue generation - To work towards increasing revenue generation via SOH, other branding opportunities such as events and the LED screen, barters, outdoors, etc.

- Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.

- Work with the creative agency to formulate and finalize various creative assignments for the mall.

- Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.

- Review and finalize the creative campaign on a regular basis

- Drive the customer and retailers satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of customers and retailers.

- Ensure VM and overall aesthetics of the mall is appealing to the customers.

- Strive to achieve world-class dcor using renowned artists /designers /visualizers from across the country at a limited cost to deliver visually-astounding installations

Events

- Formulate the annual events calendar at the beginning of the year in line with the centre strategy and ensure effective implementation.