Global Marketing Director

Why You?

Are you an experienced marketing pro who still considers yourself up and coming? Do you reach for that brass bring? Do you want to have an outsized impact at an amazing company?

If you answer yes to all of those, here's a little more about the star we're looking to hire. You're a hands-on leader with a track record of successful strategy development, brand implementation, demand generation, and driving marketing all the way from strategic planning through to execution. You're passionate about developing impactful and engaging campaigns, meticulous about managing budget and program spend, and driven to achieve success working in lockstep with sales. You can market creatively, with a deep understanding of buyer personas, and demonstrate a sound knowledge of the unique characteristics of the global nature of our business. This all sounds pretty awesome, doesn't it? Read on, because this may just change your life

What will you be doing?
• Leading, planning and executing global marketing programs to increase revenue and Innominds' visibility across key verticals and target geographical markets.
• Creating and delivering the internal and external marketing vision, global strategies, programs, plans and initiatives.
• Lead and continue to build a team of marketing professionals in the development and execution of high-impact lead generation programs including conferences, events, digital marketing, direct marketing, and advertising.
• Further development of our social media strategy.
• Collaboration with internal and external stakeholders as required to ensure an effective and integrated approach to all programs (working with the leadership team, sales, business development, HR, channel partners, suppliers, etc.).
• Development, management and execution of internal (HR, recruiting, employee) and external (PR, analyst, community, client, prospect, partner) communications programs and initiatives.
• Defining and tracking metrics to assess effectiveness and measurable ROI of marketing programs with particular focus on "closing the marketing loop".
• Overall management of the marketing budget.
• Development and management of all branding and marketing communications strategies, plans and materials/supporting tools including but not limited to collateral, presentations, videos, the Company website, blog, social media sites.
• Creating and upholding compliance to Marketing policies and procedures globally.
• Conducting and analyzing market and competitive research/trends to identify new market opportunities including identification of key opportunities to manage revenue-generating strategies, including customer retention and referrals.
• Defining service positioning and differentiation.