Global SEM Specialist - A leading tech brand

Job Title: Global SEM Specialist

Location: Remote, India

Department: Digital Marketing / Performance Marketing

Work Timings: 11am to +pm IST ( UK Time zone )

Type of role: Contract

About The Company & Role

An innovative tech company helps simplify data storage, forever. Its solutions empower SaaS companies, cloud service providers, and enterprise and public sector clients to deliver real-time, secure data for mission-critical production, DevOps, and modern analytics environments across multi-cloud platforms. One of the fastest-growing enterprise IT companies in history, it enables customers to rapidly adopt next-generation technologies like artificial intelligence and machine learning, maximizing the value of their data for a competitive edge. With a Satmetrix-certified NPS customer satisfaction score in the top one percent of B2B companies, its ever-growing customer base includes some of the happiest clients worldwide.

About The Role

We are seeking a highly skilled Global SEM Specialist to oversee and optimize our search engine marketing (SEM) campaigns across various regions. The ideal candidate will possess a strong analytical mindset, expertise in Google Ads and other paid search platforms, and a comprehensive understanding of both regional and global SEM strategies. This role demands experience in executing SEM campaigns across multiple countries, developing keyword strategies, managing bids, conducting A/B testing, and optimizing performance.

Key Responsibilities:
• Develop and execute global SEM strategies across Google Ads, Bing Ads, and other

search platforms.
• Manage and optimize large-scale PPC campaigns across multiple countries, ensuring

maximum ROI and efficiency.
• Conduct keyword research, audience targeting, and competitor analysis to improve

search performance.
• Monitor, analyze, and report on SEM campaign performance, providing actionable

insights.
• Optimize ad copies, landing pages, and bidding strategies to improve Quality Score

and conversion rates.
• Collaborate with regional marketing teams to tailor SEM strategies to local market

trends and customer behavior.
• Work with analytics tools (Google Analytics, Google Tag Manager, etc.) to track and

measure campaign success.
• Stay up to date with search engine algorithm updates, best practices, and emerging

trends.
• Manage budgets effectively, ensuring campaigns remain within allocated spend while

maximizing performance.
• Test and implement automation tools and scripts to enhance campaign efficiency.

Must haves:
• 3-5+ years of experience in managing global SEM/PPC campaigns.
• Proven expertise in Google Ads, Bing Ads, and other paid search platforms.
• Strong analytical skills with experience in Google Analytics, Google Tag Manager,

and Data Studio.
• Ability to handle multi-country, multi-language campaigns with a clear understanding

of localization needs.
• Strong knowledge of conversion tracking, attribution modeling, and performance

analysis.
• Excellent data interpretation and problem-solving skills.

Good to have:
• Experience with bid management tools such as SA360, Skai, or Marin is a plus.
• Ability to work in a fast-paced, data-driven environment with tight deadlines.
• Google Ads Certification is a plus.
• Strong communication and collaboration skills to work effectively with global teams.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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