Group Content Marketing Executive

The purpose of this role is to create content through engaging design for marketing materials, write inspiring copy across all mediums and deliver successful events that will increase PHG stakeholder engagement and retention (i.e. amongst staff, consultants, GPs, other clinicians) and support business growth.

Core Responsibilities

· Lead on creative materials across the company including marketing materials and putting together PowerPoints for the Executive team

· Write engaging copy for marketing materials, website and internal communications

· Develop and implement an annual communications calendar for key stakeholders that will increase engagement

· Planning, creating and publishing social media posts and campaigns across all of our social media channels

· Work with consultants to create engaging articles for the website

· Prepare and deliver regular e-newsletter to key stakeholders (including staff & consultants) constantly striving to increase engagement rates

· Manage Phoenix Intranet to ensure existing content is kept up to date and new content added to ensure compliance with CQC requirements

· Communicate and engage employees with the company’s vision, mission and values to ensure it is fully embraced, supported and remembered

· Update and produce Consultant Directory on an annual basis and distribute to relevant audiences

· Support Governance Team with developing communications to ensure CQC compliance and staff safety

· Plan, organise and deliver networking and educational events that will connect PHC stakeholders (e.g. consultants, GPs, patients) and increase patient referrals

· Plan, organise and deliver staff events (e.g. Christmas/Summer parties) to motivate and thank staff.

· Support the HR function with staff communications and engagement activity, to include staff induction, staff award schemes, staff survey & exit reviews

· Support other ad-hoc stakeholder communications as appropriate and necessary

· Be an active and involved member of the marketing team taking on ad hoc tasks and projects as requested

· Champion excellence in all activities and be an ambassador for all Phoenix Hospital Group facilities and services

· Any other reasonable request as requested by management.

Skills and Qualifications

· Educated to degree level, (ideally Marketing/Communications/Design/PR)

· A marketing all-rounder, with online/offline marketing, internal/external communications and creative design expertise

An excellent communicator, both written and verbal, with the ability to write engaging and compelling copy for a range of audiences and purposes
An understanding and experience in producing content as well as designing images for social media
· Experience using a range of marketing tools and systems such as Wordpress, MailChimp, Canva would be an advantage

A proficient user of MS Office packages (Word, Excel, PowerPoint)