Growth Manager

About Abhibus

Founded in the year 2007, Abhibus Services (India) Private Limited is a pioneer in providing end-to-end software and other value added solutions for bus transport Industry by leveraging the latest Technology of today. Abhibus aims to be the most preferred Information Technology partner for the State Transport Corporations and private Bus Fleet Operators.

Abhibus is the only company in India that specializes in providing Online Reservation System Solutions for the Indian Bus Transport Industry. Abhibus has been in the fore-front of providing end-to-end software solutions and services to the bus industry in our country.

Job Description

AbhiBus is looking for a creative, analytical, and intuitive person with a strong understanding of driving new user acquisition, existing user engagement, old user retention and churn reduction using Martech platforms.

Roles & Responsibility:
• Analyse and optimise all growth channels including Email Marketing, Content Marketing Referral marketing, SMS & WhatsApp marketing.
• Leverage market research and audience insights to think creatively about segmenting, targeting, and reaching potential customers with the appropriate channels and messages.
• Increase new user transaction rate across all platforms
• Engage existing users to improve LTV
• Reduce uninstall rate by understanding such cohort needs & improving app engagement
• Improve referral marketing by implementing growth ideas
• Work with cross-functional teams, including product and engineering teams to identify growth opportunities
• Collaborate with the marketing team to promote all the campaigns across Emails, Push Notifications, SMS and WhatsApp channels
• Support digital marketing team to improve conversion rates
• Measure & report metrics from respective growth channels
• Try out new and emerging marketing opportunities, platforms, and acquiring users for zero or as close to zero as possible marketing spends.
• When stuff works, transitioning it to traditional online marketeers to scale.
• Culling out stuff that isn’t working.

Must Have:
• Should have 2-3 years of experience in campaign management using emails, push notifications, SMS & WhatsApp channels
• Hands-on experience with Marketing Automation tools like Clevertap, MoEngage, Netcore, Gupshup, Amazon SES etc
• Obsession with measurement and analytics. Prior experience with A/B testing tools, Google Analytics, etc. is a big plus.
• Know the basics of digital marketing & HTML

Qualifications
• B.Tech/B.E. from a Tier 1 college. MBA is a plus.
• At least 2 years of prior experience in driving growth and engagement for the internet and mobile products.
• Prior experience in startups and in launching and growing internet and mobile products from zero to millions of users is a big plus