Growth Marketing Head

About the company: Orange Health is India�s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025. Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to +0! Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page. Our vision is supported by some of the world�s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India. About the Role: We are looking for a Head of Growth Marketing who is both strategic and execution-focused, with a proven track record of driving exponential business growth. The ideal candidate will have scaled revenue from ?100 Cr to ?1000 Cr, and led full-stack digital marketing and growth initiatives for digital-first - Web and App, and retail -omni-channel. This role demands deep expertise to grow revenue through digital -paid and organic channels, performance marketing, SEO, affiliates, retention, analytics, and a strong understanding of consumer behavior. You will be responsible for owning and executing the company�s digital and growth marketing roadmap to accelerate customer acquisition, drive retention, and build brand equity Key Responsibilities: Growth Strategy & Execution Create and manage budgets for affiliate and growth marketing initiatives. Lead and execute performance marketing campaigns with deep channel expertise in Google (Search, Display, YouTube) and Meta (Facebook, Instagram) platforms. Build and scale data-driven growth strategies for web and mobile app ecosystems, including ASO, in-app engagement, and retention. Identify and test new acquisition channels and technologies Digital Revenue Ownership Own the digital funnel across acquisition, conversion, monetization, and retention. Drive continuous CRO (Conversion Rate Optimization), reducing CAC while increasing LTV and ROAS. Set up and refine attribution models, analytics dashboards, and revenue reporting tools. Digital Brand & Experience Collaborate with creative, product, and UX teams to ensure seamless user journeys across platforms (especially mobile app). Use consumer insights to craft compelling messaging and campaigns that resonate with key segments. Market Intelligence & Innovation Stay on top of digital marketing trends, platform updates, algorithm changes, and emerging tools. Implement test-and-learn frameworks to validate new growth tactics and strategies. Champion innovation across paid and organic digital efforts to stay ahead of the curve. Team & Cross-Functional Collaboration Build, mentor, and scale a high-performing team across performance, CRM, SEO/ASO, analytics, and content. Work closely with Product, Tech, Design, and Customer Success to ensure growth goals are met holistically. Report on KPIs, forecasts, and board-level metrics with transparency and strategic insight. Requirements: 8�12 years of experience in growth marketing, with a proven track record of scaling digital revenue and app user base. Strong command of performance marketing on Google and Meta platforms, including campaign architecture, audience segmentation, creative strategy, and bid optimization. Hands-on experience with app marketing, app store optimization (ASO), app analytics (Firebase, Adjust, AppsFlyer), and lifecycle marketing. Proficiency with GA4, Mixpanel, HubSpot, Looker, or similar tools. Strong analytical mindset with ability to translate data into strategy. Self-starter attitude with high ownership, agility, and hunger to outperform benchmarks. Excellent leadership and communication skills with ability to align cross-functional stakeholders. Preferred: Experience in scaling a consumer-facing health tech or wellness product. Understanding of regulatory dynamics in healthcare (HIPAA, health data, etc.). Deep interest in health, wellness, or consumer behavior in healthcare. Why join us? Lead the growth engine of a purpose-driven company shaping the future of healthcare. Work in a fast-paced, learning-rich environment with ambitious goals and supportive leadership. Make a direct impact on business outcomes, user lives, and digital health innovation. Great stock option policy with rights to exercise 10 years post exit Well known for a collaborative culture with a top 10% rating on Glass door Fastest-growing health tech company in India with marquee investors Workplace Type In-Office Employment Type Full-Time Experience Level Mid-Senior-Level Work Experience (years) 8 - 12 years Skills Seo Creative Collaboration Data-Driven Strategy Budget Management Analytics Cro Digital Marketing Market Intelligence Revenue & Profit Growth Performance Marketing Team Leadership Acquisition Campaigns Aso Campaign Management Revenue Reporting Affiliate Marketing Consumer Behavior Growth Marketing Retention Management