Growth Marketing Manager | Travel e|sim

Job description
Role Purpose

At Vodafone, we work every day to build a better future, for a world that is more connected, inclusive and sustainable. Travelsim is Vodafone’s proposition for the hundreds of millions of international travellers that are looking for an easy and affordable solution to stay connected with friends, family or business partners while abroad, beyond their roaming plan. Travelsim is a key growth pillar at the heart of our Commercial strategy at Vodafone Group. We are breaking new ground with innovative offers and technologies like eSIM and our goal is to become the operator of choice for travellers abroad

The Growth Marketing Manager would be responsible to drive the commercial growth of the travel sim proposition. This role will require strong, on-going & up-to-date knowledge of the industry changes, channels/partners activities & the competitive landscape. The role would support the marketing lead on delivering the marketing strategy via the execution of pricing, proposition, market communication strategy & top-class customer experience.

What you’ll do

• Execute the proposition and pricing strategy for Travelsim offers, including regional/local, segmented, time-bound promotions
• Owns key customer journeys of Travel SIM and leads all other functional teams on user experience requirements
• Prepare briefs and provide input into proposition materials, creative & comms materials, guides, FAQs
• Create and synthesis regular competitive analysis and define proposition and pricing actions accordingly
• Define & collect customer insights & trends
• Execute cvm offers, Referral program and loyalty schemes
• Optimise the travel sim customer journeys regularly
• Support budget management and track ROI
• Drive internal and external PR for travel sim

Who you are

• Excellent understanding of evolving customer attitudes in travel industry, behavioural economics, telecoms services and value perceptions
• Excellent analytical and problem-solving skills & data-driven approach.
• Past experience in working with creative teams and agencies
• Strong understanding of consumer insights & identifying consumer trends
• Strong ability and interest in staying on top of the changing competitive landscape
• Proven flexibility - quick to adapt and change basis internal and external dynamics

What's in it for you

We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.

• Yearly bonus: 10%
• Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
• Charity days: 5 days/year
• Maternity leave: 52 weeks, the first 13 weeks are fully paid, followed by 26 weeks of half pay
• Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
• Access to: private medical, private dental, free health assessments, share save scheme
• Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan
• Hybrid working - twice a week in the office

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, ****** orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

Together we can.