Head | Digital Marketing | EduTech Industry

Purpose Of The Role
• The digital marketing head will be responsible for building the overall digital strategy, roadmap, implementing plans and managing marketing campaigns that promote firm's offerings amongst different consumer segments of learners.
• He or she will play a major role in enhancing brand awareness within the digital space as well as driving traffic, acquiring, engaging and retaining learners across our platforms

Roles And Responsibilities
• Build a strong Digital Marketing strategy to help the firm to reach its target audience at scale to deliver growth at optimum costs.
• Build and lead best-in-class digital marketing team: Training, learning development, recruitment, management, org structure and more.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Acquisitions Traffic Growth - Bringing CAC down with a steady focus on quality user growth retention.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies. Build strategy for best-in-class SEO solutions for firm's digital assets.
• Build and drive a strong strategy for our Web Product development efforts around Traffic and Engagement Products that would help firm's reach its target audience at scale.
• Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Build strong analytics insights to influence key business strategy.
• Collaborate with category marketing teams for business prioritization as and when needed.
• Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.
• Drive Marketing-Tech roadmap in coordination with Tech-Product team and work closely with product engineering teams.

Qualifications Experience
• MBA from a premier institute.
• ++ years in marketing function
• Proven track record of growth hacking through digital marketing.
• Experience in a Education sector is preferred

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