Head Marketing| APAC

23 hours ago
Full–time
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Job description
Actylis is a leading manufacturer and supplier of critical raw materials and performance ingredients serving the Life Sciences, Specialty Chemicals, and Agriscience industries. We offer standard and custom ingredients through our rapidly growing portfolio of GMP and non-GMP facilities worldwide, and further choice through our strong sourcing hub network. This unique hybrid option blending manufacturing and global sourcing, combined with more than 75 years of sourcing and distribution experience makes Actylis the Partner of Choice. Position Summary Position is responsible for providing leadership and strategic direction to Marketing efforts across APC region with emphasis on India, SE Asia and Mainland China. The role entails driving commercial marketing initiatives across our portfolio (Biology, Chemistry, Diagnostic Solutions, and regulated materials) within various sectors, including Pharma, Biotech, CRO, Academia, Industrial, Testing, and Diagnostic Manufacturing. Key responsibilities encompass devising and executing marketing strategies for demand generation and serving as the vital liaison between marketing requisites and the sales team. Additionally, this role actively supports activities aimed at bolstering our brand presence, market visibility, and the expansion of our targeted market share. Incumbent will study industry market and assess competitive landscape to draw insights and incorporate them into marketing plans such that it contributes to customer intimacy, deeper market penetration, enhanced access and awareness of products and brand equity. Responsibilities will include: • Develop and Deploy Marketing Plans • Strategic Marketing Planning: Formulate marketing plans in alignment with the overarching Lab Chemicals, Pharma Excipients, Aqua Specialties and Foods strategy. • Collaboration with Sales: Collaborate closely with the sales organization to devise marketing strategies and plans that drive revenue targets. • Digital channels: Strategically plan and coordinate access to customers using digital media and channels, in conjunction with sales teams and partners. • Demand Generation: Evaluate and enhance the lead pipeline and customer base to determine the most effective marketing tactics. • Performance Analysis: Conduct detailed analyses and routine reporting of regional revenue for both new and existing customers. • Market Insights: Provide regular reports on market and competitive updates, including technology trends, new products, compelling applications, and adjacent market opportunities to inform strategic and product marketing teams. • Voice of Customer (VOC): Gather customer feedback directly or in collaboration with product marketing to assess product positioning, brand equity, customer satisfaction, and marketing effectiveness. • Competitive Insights: Recommend actions based on competitive pressures, key customer performance, and relevant market issues. • Key Opinion Leader Engagement: Develop relationships with key opinion leaders who can provide testimonials and participate in events. • Customized Messaging: Develop customized messaging to execute regional campaign initiatives, utilizing a tailored marketing mix to address different stages of the marketing funnel. • Marketing Collateral: Identify and assist in the development of necessary marketing collateral and sales tools to support commercial teams. • Media and Sales Channels: Recommend media and sales channels that are effective in the country. • Lead and Inspire: lead and inspire a high-performing marketing team to achieve and surpass sales targets. • Position the Business Externally with Customers and Partners • External Representation: Represent the company/business externally at networking events, conferences, and exhibitions to enhance the company's profile and leverage business development opportunities. • Cross-Functional Liaison: Collaborate with relevant internal departments to ensure customer needs are met and effectively communicated throughout the organization. • Market Awareness: Maintain awareness of external factors, including competitors, pharmaceutical developments, government initiatives, and legislative changes impacting marketing activities. Communicate relevant information to sales, commercial, and customer support teams. • Project Proposal Development: Participate in the development of new project proposals with a customer-centric focus. • Relationship Building: Foster positive relations with partners, vendors, and distributors. • Budgeting and Operating Plans • Budget Development: Develop and manage marketing budgets, overseeing the development and management of internal operating budgets. • Performance Evaluation: Analyze and evaluate the effectiveness of commercial services, business development, pricing strategies, channel management methods, costs, and results concerning the operating plans. • Compliance with Internal Controls and Integrated Management System • Internal Controls: Ensure compliance with all Internal Control processes and audits within the Business and the Company. Required Experience & Knowledge Qualification & Experience • MS or M.Sc. in Chemistry, Life science or related science field; Degree or diploma in management • At least 12-14 years of work experience within a large establishment with hands-on exposure to strategic/commercial marketing, customer segmentation, product positioning, and sales enablement • Demonstrated success in developing and executing marketing strategies that resulted in product adoption and sales growth. • Proficiency in digital marketing platforms, SEO/SEM, social media advertising, and email marketing. • Excellent written and verbal communication skills. • Creative thinker with the ability to translate complex technology into compelling, customer-centric messaging. • Proficient at knowledge of tools related to marketing analytics, Influencer marketing, Video Marketing, CRM, Event marketing, Lead Capture. etc Physical Demand Supervisory Responsibilities Yes, applicable Work Environment Actylis is an Equal Opportunity Employer. Actylis US does not discriminate on the basis of race, religion, color, sex, gender identity, ****** orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.