Head of Digital Marketing

Roles & Responsibilities:
• Formulate and execute the digital marketing strategy for the company across all channels
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Generate leads from every possible source while controlling overall ROI.
• Come up with innovative ideas and growth hacks to drive more business
• Track, report and optimise key business metrics across different channels using a variety of tools
• Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes
• Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI
• Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels
• Discover and manage relationships with influencers and other corporate alliance partners to generate more lead

SKILLS / PROFICIENCY REQUIRED:-
• · Outstanding communication skills
• · Up to date with latest trends and marketing best practices
• · Experience in identifying target audiences and devising effective campaigns
• · Passion for quality Takes personal responsibility for correcting problems, consistently sets demanding performance expectations and sets priorities to maximize benefits.
• · Excellent written English
• · Lead strategy, investment, and optimization of all communication channels
• · Ensure our brand message is strong and consistent across all channels and marketing efforts
• · Exceptional multi-tasking skills
• · Able to explain complex social media data in an understandable way
• · Professional certification in Google Analytics strongly preferred
• · Strong computer skills using Microsoft Office and Adobe Suites