Head of Digital Marketing

Company Description

Enbraun's flagship software, 'eResource Scheduler,' is a cloud-based collaborative resource management and scheduling solution. Trusted by organizations of all sizes and industries, our software enables efficient profiling, identification, and scheduling of resources across various projects, ensuring optimal resource utilization and project success.

Role Description

We are seeking an experienced Digital Marketing Specialist to lead our digital marketing efforts. The right candidate will be responsible for developing, implementing, and executing our digital marketing strategies to generate leads, as well as managing our social media channels, analytics and online advertising campaigns.

Location: Jaipur. Work from Office.

Roles and Responsibilities
• Conduct keyword research and competitive analysis to strategies content and PPC campaigns.
• Develop and implement content strategies that resonate with our target audience.
• Develop and execute SEO and SEM strategies that drive targeted traffic to our website.
• Develop and manage Google AdWords and LinkedIn Ad.
• Utilize Google Analytics and Search Console to measure the effectiveness of campaigns and make data-driven decisions.
• Manage the digital marketing team to execute digital marketing strategy.
• Develop and implement a comprehensive digital marketing strategy that aligns with the company's goals and objectives.
• Manage and optimize social media platforms to increase brand awareness and engagement.
• Stay up-to-date with the latest digital marketing trends and best practices, and make recommendations for how the company can incorporate them into its strategy.

Qualifications & Skills
• Bachelors degree and / or Masters degree.
• 2+ years of experience in digital marketing, with a proven track record of success.
• Strong working knowledge of SEO, SEM, PPC, Google Analytics, SEM Rush, Google AdWords, lead generation and other digital marketing tools.
• Excellent analytical and problem-solving skills, with the ability to use data to make informed decisions