Head Of Growth And Digital Marketing

About Faire
Faire is an online wholesale marketplace built on the belief that the future is local - independent retailers around the globe are doing more revenue than Walmart and Amazon combined.

At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town - we help them discover the best products from around the world to sell in their stores.

With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally.

We're looking for smart, resourceful and passionate people to join us as we power the shop local movement.

Growth Marketing Manager Role
We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team.

The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends.

This role consists of two main components: 1) overseeing the day-to-day management of our paid social channels, which includes conducting optimization tests to improve efficiency, and 2) exploring new opportunities to extend our reach beyond existing paid marketing channels.

Key Responsibilities:
Manage paid social campaigns through the Smartly platform, focusing on scalable and efficient user growth
Test and scale new channels and growth opportunities
Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
Run our Europe paid marketing program alongside the International team
Generate insights about our customers and regularly conduct tests including (but not limited to) creative/copy testing, landing page optimization, and audience targeting, to optimize the full-funnel experience
Work cross-functionally alongside Product, Creative, Data Science, Finance, International and other Marketing functions to develop and run impactful experiments.

Requirements:
4+ years of direct, hands-on experience managing campaigns on Meta and other paid social platforms, focused on optimizing for down-funnel metrics (payback, ROAS, etc.)
Proficiency with marketing automation tools (Smartly or similar feed-based campaign management tools)
Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
AB testing knowledge and experience
Experience working cross-functionally to generate new insights and develop testing ideas
Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location.

Faire's flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive.

Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work-whether that's mainly in the office, remotely, or a mix of both.