Head of Sales and Business Development/ Responsable des ventes et du développement commercial

Role Overview:Bold New Edge is seeking a Head of Sales & Business Development to lead the commercialization of its tech adoption programs, drive business development, and recruit participants for the AI for Decision Makers in Advanced Manufacturing program.

Beyond supporting the design and optimization of our sales funnel, this role requires hands-on execution — from identifying and nurturing prospects to closing deals and meeting annual impact and revenue goals.

We’re looking for someone who is not only excited to grow our reach but is also deeply motivated by the opportunity to drive Canadian manufacturers to adopt this transformative technology.

This role works closely with BNE directors and external partners to drive program success. While no technical experience is required, a strong passion for innovation, the positive impact of artificial intelligence and a drive for ambitious impact are essential.

Experience selling digital transformation or consulting services to SMBs or mid-market clients is a strong asset, but not required — we welcome candidates from diverse business development backgrounds aligned with our mission.

Success in the first year will involve establishing the initial sales pipeline, securing 200 program participants, and refining the go-to-market strategy.

Key Responsibilities:

Program Commercialization & Business Development. Shape and lead the sales strategy and funnel. Own the achievement of annual sales targets and program recruitment goals.
Participant Recruitment & Engagement. Lead recruitment efforts in collaboration with internal team members and key partners (e.g., program partners).
Partnership Development. Identify and secure strategic partners and sponsors to grow the program’s reach and sustainability.
Trade Shows & Networking. Represent BNE at trade shows, conferences, and industry events in partnership with our founders to generate leads and build awareness.
Required Skills & Experience:

Strategic Sales Leadership. Proven ability to build and refine sales strategies aligned with organizational goals. Confident in building a funnel from scratch.
Business Development. Skilled in spotting new market opportunities, securing partnerships, and generating revenue.
Client Acquisition & Relationship Management. Track record of engaging B2B customers, especially in innovation-driven sectors. Able to tailor value propositions to different audiences.
Stakeholder Engagement. Strong interpersonal skills and ability to collaborate cross-functionally and with external partners.
Event Representation. Experience representing organizations at trade shows or conferences to generate leads and expand visibility.
Entrepreneurial & Results-Driven. Comfortable testing new tactics, iterating quickly, and working autonomously to meet stretch goals.
Analytical Thinking. Capable of tracking KPIs and using CRM/sales tools (Hubspot) to guide decision-making.
Sector Knowledge (Preferred). Familiarity with AI, tech adoption, or Canada’s advanced manufacturing landscape is a plus.
Mission-Driven Motivation. Passion for tech innovation and a relentless drive to create lasting impact.
Desired qualifications

5–7 years of experience in sales and business development
Self-starter with a proven ability to win new business in competitive, tech-driven environments
Collaborative, energetic, and persistent in overcoming challenges
Excellent interpersonal and influencing skills
Ability to manage complex stakeholder relationships
Experience selling to manufacturing clients is a strong asset
Commitment to continuous improvement, resilience, and pragmatic execution