Head of Social Media

About Our Company
Netrocon is a Digital Marketing and Technology services firm that specializes in CRM implementations, Marketing Automation, Digital Marketing, Consulting and Staffing services. We enable digital transformation to our customers through the innovative use of key marketing technologies, AI and Predictive Analytics.

Over the last 2 decades, Netrocon has been helping businesses across a variety of industries like BFSI, Retail, Healthcare, eCommerce, Consumer Apps and Education achieve digital transformation and growth.
Netrocon has operations in New Jersey, North Carolina, Rhode Island (USA) and Chennai (India)

About the Role
We are looking for a Head of Social Media with result-driven social marketing experience and a strong creative + analytical background. You will work with a team of thinkers and doers to bring a mix of marketing expertise and business understanding to some of India’s most reputed brands. We’re looking for someone that can inspire others, and take creativity and client ROI to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire and execute dynamic campaign ideas that connect with the target audience.

Responsibilities Include:
- Build, plan and implement the overall social marketing strategy for clients.
- Develop marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Research and write long-form content on various relevant topics
- Outline target audience segments, key geographies, funnel planning and product positioning.
- Establish social media marketing goals for clients and associated budget allocation for each channel
- Present, or oversee presentation of final concepts, and obtain approvals from clients.
- Track social media data to make analysis. Research competition, investigate benchmarks and provide suggestions for improvement of campaigns.
- Collaborate with the design, paid media ads and sales departments.
- Oversee 3rd party partners and platforms that assist in driving valuable scale for our business.
- Lead the team and train them on the latest social media trends and best practices.

Basic Qualification:
- Bachelor's or Master’s Degree.
- Minimum 3+ years of full-time agency experience in digital marketing/social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, LinkedIn Ads, Google Ads, Microsoft Office and other industry-standard advertising and optimization platforms.
- Prior experience with client servicing, team leading, copywriting and design thinking.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with the ability to identify trends and provide action-oriented insights.
- Should have excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work with cross-functional teams.
- Lastly, should be an aggressive follower of brands and industry trends. - Should spend considerable reading marketing and leadership content