Head of/Digital Marketing
- Category: Digital Marketing Expert Jobs
- Location: Charlotte, North Carolina
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 20K to 27K
- Published on: 2025/09/21
Qualifications
A sharp eye for international growth and the ability to utilize data analytics for decision-making and continuous improvement are essential
The candidate should be adept at building performance tracking dashboards and be experienced in working with e-commerce teams to maximize customer lifetime value
Responsibilities
This pivotal role involves leading a team of experts in paid search, SEO, CRM, and affiliates to drive consumer acquisition and retention across D2C channels, including physical retail
The successful candidate will be responsible for forming and delivering a comprehensive performance marketing plan that aligns with business objectives, with a focus on scalable growth and customer acquisition
A key aspect of the role is to partner with the wider marketing and eCommerce teams to ensure a holistic and data-driven approach, and to evolve the operating model and tech stack to support the aggressive growth strategy
The ideal candidate for this role at the company will be a player-manager with a hands-on approach, capable of managing a significant performance marketing budget and fostering a culture of ownership, collaboration, and accountability within the team
Responsibilities include designing and monitoring key campaigns, leading the affiliate channel, and developing strategies for organic search visibility
The role also requires the candidate to stay abreast of digital marketing trends, ensure legal compliance, and maintain brand integrity
Job description
Head of Performance/Digital Marketing
About the Company
Innovative retail marketing business
Industry
Retail
Type
Privately Held
About the Role
The Company is seeking a Global Head of Performance/Digital Marketing to spearhead the end-to-end performance marketing strategy. This pivotal role involves leading a team of experts in paid search, SEO, CRM, and affiliates to drive consumer acquisition and retention across D2C channels, including physical retail. The successful candidate will be responsible for forming and delivering a comprehensive performance marketing plan that aligns with business objectives, with a focus on scalable growth and customer acquisition.
A key aspect of the role is to partner with the wider marketing and eCommerce teams to ensure a holistic and data-driven approach, and to evolve the operating model and tech stack to support the aggressive growth strategy. The ideal candidate for this role at the company will be a player-manager with a hands-on approach, capable of managing a significant performance marketing budget and fostering a culture of ownership, collaboration, and accountability within the team.
Responsibilities include designing and monitoring key campaigns, leading the affiliate channel, and developing strategies for organic search visibility. The role also requires the candidate to stay abreast of digital marketing trends, ensure legal compliance, and maintain brand integrity. A sharp eye for international growth and the ability to utilize data analytics for decision-making and continuous improvement are essential. The candidate should be adept at building performance tracking dashboards and be experienced in working with e-commerce teams to maximize customer lifetime value.
Travel Percent
Less than 10%
Functions
• Marketing
Related jobs
-
Social Media Campaign Manager
Responsibilities As a key member of our strategy team, you will play a pivotal role in developing and implementing effective social media campaigns that drive real results for our clients Your expertise in social media marketing will help us stay ahe...
-
Associate - Digital Marketing
Responsibilities Draft social media content for paid ads, incorporating creative ideation based on extensive consumer and competitor research Develop and manage organic content strategy, focusing on audience testing, copywriting, and overall channel ...
-
Director of Digital Marketing
Qualifications Extensive digital marketing experience of at least 5-7 years in a direct-to-consumer environment Expertise with Google Analytics, including GA4 certification, and other web analytics tools and metrics required Post-secondary Bachelor’s...