Impact Guru | Retention Marketing Manager

Company Overview:

ImpactGuru.com is India's leading healthcare financing platform aimed at improving healthcare accessibility and affordability through technology solutions for hospitals, patients, and donors.

Job Summary:

- As a Retention Marketing Manager at ImpactGuru.com, you will play a crucial role in developing and executing strategies to enhance customer retention, loyalty, and lifetime value.

- This position requires a data-driven approach to understand customer behavior and create personalized experiences that drive engagement and retention.

Key Responsibilities:

Strategy Development:

- Develop and execute comprehensive retention marketing strategies focused on increasing customer loyalty, reducing churn, and maximizing lifetime value.

Customer Segmentation:

- Utilize customer data to segment the customer base effectively and create targeted retention campaigns tailored to different customer segments.

Multi-Channel Campaigns:

- Design and implement multi-channel retention campaigns across email marketing, SMS, push notifications, in-app messaging, and social media platforms.

Personalization:

- Implement personalization techniques to deliver relevant and timely content to different customer segments, enhancing engagement and satisfaction.

Lifecycle Marketing:

- Develop and manage customer lifecycle marketing programs including onboarding, engagement, upsell, and win-back campaigns to optimize customer retention throughout their journey.

Data Analysis:

- Monitor and analyze key retention metrics and campaign performance, providing actionable insights and recommendations for continuous optimization.

Collaboration:

- Work closely with cross-functional teams including product, content, customer support, and analytics to ensure alignment and effectiveness of retention strategies.

Customer Feedback:

Gather and analyze customer feedback to identify pain points and opportunities for improving the overall customer experience, thereby increasing retention rates.

Required Skills and Qualifications:

- Proven experience (2-4 years) in retention marketing or a similar role within the healthcare or tech industry.

- Strong understanding of customer lifecycle management and marketing automation tools.

- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

- Creative thinker with a passion for developing innovative and effective retention strategies.

- Effective communicator and collaborator with cross-functional teams.

- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred